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Using Market Research In the Home Improvement Industry

We've grouped together all the information our site contains on market research with the Home Improvement Industry (DIY) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Online reporting lets researchers focus on analysis rather than distribution
Do you need online reporting of research data? This article addresses online reporting of research data, including security of data and training.
Moen designs new showerhead after ethnographic research uncovers host of innovation opportunities
Moen conducted depth interviews, in-aisle research, observational research and hydrotherapist interviews to understand the beneficial effects of water on the body in research to improve its line of showerheads.
Trade Talk: Need statistics? These books have ‘em
A review of six books from New Strategist Publications that aim to give marketers access to stats on a variety of consumer segments.
In Case You Missed It... June 2009
News and notes on marketing and research: Starbucks rethinks strategy; DIY projects; qualitative helps revamp men's deodorant
Loosening the wheels of innovation
Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.

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