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Using Market Research In the Home Improvement Industry

We've grouped together all the information our site contains on market research with the Home Improvement Industry (DIY) to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Need statistics? These books have ‘em
A review of six books from New Strategist Publications that aim to give marketers access to stats on a variety of consumer segments.
Qualitative research helps Stanley Hardware reposition its line of mirror doors
Stanley Hardware used focus groups with homeowners and contractors and one-on-one interviews with distributors and retailers in its efforts to reposition its line of mirror doors.
In Case You Missed It... June 2009
News and notes on marketing and research: Starbucks rethinks strategy; DIY projects; qualitative helps revamp men's deodorant
Home improvement DIYers suffer from lack of funds, not ambition
Data from Chicago research company Mintel indicates that more than a quarter of DIYers say they would like to undertake a major renovation or addition to their home but simply don't have the funds.
Consumers give Mannington a winning formula for new vinyl flooring product
Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.

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