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How To Conduct Market Research In The Hospitality Industry

We've grouped together all the information our site contains on market research with the Hospitality Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Proper use of a mystery shopper report
Usually a service firm will at some time need to hire a mystery shopper or guest services evaluator. This article describes how evaluators do their work and what should be included in their reports. The author stresses that a mystery shopping report not be used as the sole indicator of personnel problems, but as a steppingstone for further research to develop management and staff and to prevent or correct problems.
Feedback portals can engender customer goodwill, satisfaction
If you make your most-engaged customers feel as though they are part of the very fabric of your business they will quickly become one of your most important strategic assets. Building and establishing an online feedback portal, which is explained here, can help create an ongoing dialog with these customers.
Ongoing customer satisfaction research helps Hampton Inns guarantee good service
The Hampton Inn hotel chain uses an ongoing mail survey to monitor guest satisfaction with the service at each of its locations. After the results are tabulated, each property receives a monthly report of the results showing its scores for the given month, a month-to-month and year-to-date comparison, and how it ranks against all other Hampton Inn properties. Due to budget considerations, the survey was shortened and incentives to participate were removed.
Talk of increased travel just a lot of hot air?
Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.
Respondents in interactive groups approve Best Western's ambitious ad campaign
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.

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Recent Articles

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In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group

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