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How To Conduct Market Research In The Hospitality Industry

We've grouped together all the information our site contains on market research with the Hospitality Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Projective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patrons
Wilhelmina’s, a Philadelphia nightclub, used projective techniques that involve sight, sound, smell and touch to make design decisions that would appeal to younger patrons.
Respondents in interactive groups approve Best Western's ambitious ad campaign
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.
Study examines the link between hotel employee performance and guest satisfaction
This article describes an approach to establishing financial values for each aspect of the hotel guest experience. It addresses two critical planning questions: Can employee engagement and behavior be linked to guest expectations that allow for the calculation of potential “future value” created by better managing the guest experience? And, in an age when guest “delight” turns into “expectation,” how can hotels avoid commoditization and maintain guest loyalty?
Satisfying no longer: Part I: Satisfaction research needs to return to focusing on the customer
In part one of a three-part series, the authors outline how satisfaction measurement has gone wrong. What started as a well-intentioned, customer-focused endeavor has in many instances become an exercise that is more concerned with, and subject to corruption by, corporate needs.
Mail survey, in-house database helps La Quinta Inns monitor guest satisfaction
La Quinta Inns uses a mail survey of recent guests and a desktop system accessible by managers to measure and drive customer satisfaction.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group

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