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How To Conduct Market Research In The Hospitality Industry

We've grouped together all the information our site contains on market research with the Hospitality Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Integrating marketing tools facilitates location of new construction
FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.
Research guides Holiday Corp.'s creation of a lodging chain for business travelers
Holiday Corporation purchased consumer panel mail survey results to track trends in consumer travel habits. It also performed several follow-up research projects, including focus groups and follow-up telephone and mail surveys with panelists, to find out what features Homewood Suites would have to meet the specific needs of the target market and to test two potential concepts for its facilities.
Ongoing customer satisfaction research helps Hampton Inns guarantee good service
The Hampton Inn hotel chain uses an ongoing mail survey to monitor guest satisfaction with the service at each of its locations. After the results are tabulated, each property receives a monthly report of the results showing its scores for the given month, a month-to-month and year-to-date comparison, and how it ranks against all other Hampton Inn properties. Due to budget considerations, the survey was shortened and incentives to participate were removed.
Respondents in interactive groups approve Best Western's ambitious ad campaign
Best Western used interactive large-group interviews to determine the success of its new television ad campaign aimed at informing consumers that the hotel chain had upgraded its appearance and quality.
Projective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patrons
Wilhelmina’s, a Philadelphia nightclub, used projective techniques that involve sight, sound, smell and touch to make design decisions that would appeal to younger patrons.

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Recent Articles

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In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group

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