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How To Conduct Market Research With Hospitals

We've grouped together all the information our site contains on market research with Hospitals to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Hospital system uses a time and distance analysis to plan for inpatient obstetric services
Main Line Health used an analysis of the mean travel time and distance of patients to each of its three facilities to determine resource allocation.
Research helps a rural Arizona hospital through a bond election and beyond
To determine its marketing efforts, Yavapai Regional Medical Center in Prescott, Ariz., uses a regular cycle of surveys to gauge community awareness and perceptions of the hospital. In addition to surveying community members, it also conducted patient satisfaction surveys.
Research leads Nebraska health network to focus on speed of service in its ads
University Medical Associates used focus groups to guide its new "15-minute, no-wait commitment" campaign for radio and print.
Focus gruops give a Dallas hospital insight into men's attitudes toward health care
Focus groups give a Dallas hospital insight into men's attitudes toward health care.
Rapport and reports - what matters to health-care research end users?
Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The costly impact of implicit questions in doctor-patient conversations
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk.
How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
A typology of managed care organizations
Examining and classifying managed care organizations will give pharmaceutical companies insights into how best to work with them.

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Related Events

THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
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2015 PHARMA CI EUROPE CONFERENCE AND EXHIBITION
February 24-25, 2015
The Pharma CI Europe Conference and Exhibition will be held on February 24-25 at the Hilton Amsterdam Hotel in Amsterdam, the Netherlands.

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