How To Conduct Market Research With Hospitals

We've grouped together all the information our site contains on market research with Hospitals to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.
How to evoke respondents’ brand-related stories: The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Rapport and reports - what matters to health-care research end users?: Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.
Faster than a speeding survey: Part II: The physician's perspective: In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In excellent condition: Discharged patients from Belleview Hospital were contacted by telephone two weeks after the end of their stay to take a three-minute patient satisfaction survey on their impressions of the hospital's service. The survey included categorical, interval-scale, and open-ended questions. Results from phone survey will be used to refine its written survey distributed to patients.
Health care research valuable, underutilized: "Probably one of the most neglected parts of marketing in today's health care industry," according industry expert Hale T. Chan, "is the area of market research." As the corporate director of marketing at St. Mary of Nazareth Hospital, Chicago, Chan has used mail questionnaires and patient satisfaction surveys to develop more effective planning and promotional strategies.
Seeing patients as customers: This article covers the process of applying customer relationship management techniques in the health care setting, using CRM as a support for strategic planning, building loyalty and promoting organizational strengths.
Monitoring the vital signs: St. Joseph’s Health Network used the Baxter Healthcare Corp.'s Market Model software package, which integrates internal and external databases to generate market projections of area and hospital admissions-in conjunction with other data sources, to perform strategic planning tasks, monitor the strength of existing care programs and analyze the potential of new ones.
There are Hispanics… and then there are Hispanics: Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.