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How To Conduct Market Research With Hospitals

We've grouped together all the information our site contains on market research with Hospitals to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 30 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Analyzing satisfaction data in the health care setting
The nature of the relationship between service quality and satisfaction has been historically undefined. By understanding their combined impact on intent to purchase could provide great insight. Using a rural Michigan hospital as an example, the author explores how research was used to measure patient expectations of hospital performance.
Research on Kaiser Permanente ads explores influence of language preference
Analyzes research conducted for Kaiser Permanente on the influence of language on the effectiveness of its $100 million “Thrive” marketing campaign.
Extensive data analysis keeps a Michigan health care provider competitive
St. Joseph’s Health Network used the Baxter Healthcare Corp.'s Market Model software package, which integrates internal and external databases to generate market projections of area and hospital admissions-in conjunction with other data sources, to perform strategic planning tasks, monitor the strength of existing care programs and analyze the potential of new ones.
The synergistic effects of product characteristics and promotional mix
This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.
Patients tell a New York hospital that its service matches its strong reputation
Discharged patients from Belleview Hospital were contacted by telephone two weeks after the end of their stay to take a three-minute patient satisfaction survey on their impressions of the hospital's service. The survey included categorical, interval-scale, and open-ended questions. Results from phone survey will be used to refine its written survey distributed to patients.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
A typology of managed care organizations
Examining and classifying managed care organizations will give pharmaceutical companies insights into how best to work with them.
Dean/Frist debate livens up PMRG conference
A PMRG press release details the heath care reform debate between former Governor Howard Dean and former Senator Bill Frist at the PMRG annual conference in March 2011.

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The Quirk"s Event
February 23-24, 2015
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