How To Conduct Market Research With Hospitals

We've grouped together all the information our site contains on market research with Hospitals to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 27 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The heart of the matter: St. Elizabeth Health Center used in-depth one-on-one interviews with target audiences in the development of advertising to increase consumer preferences and decrease out-migration for cardiac care.
Consulting the maps: Main Line Health, Inc. analyzes its data from various survey studies by utilizing computer mapping software combined with statistical analysis techniques to identify geographic patterns. This information is then used to help decide issues such as which hospitals to include in its network and which physicians to recruit and where to place them.
The synergistic effects of product characteristics and promotional mix: This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.
Rapport and reports - what matters to health-care research end users?: Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.
Faster than a speeding survey: Part II: The physician's perspective: In the second part of a two-part series on online surveys with physicians, the authors explore doctors’ reasons for participating in the research process and examine the factors that can lead to speeding and cheating.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A typology of managed care organizations: Examining and classifying managed care organizations will give pharmaceutical companies insights into how best to work with them.
Dean/Frist debate livens up PMRG conference: A PMRG press release details the heath care reform debate between former Governor Howard Dean and former Senator Bill Frist at the PMRG annual conference in March 2011.
The synergistic effects of product characteristics and promotional mix: This article takes a macro-multivariate approach to measuring three types of marketing-mix variables for pharmaceutical products, including five product characteristics, four competitive matrix characteristics and five promotional-mix characteristics and their impact on pharmaceutical sales dollars.
Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.