Resources For Household Products and Service Market Research

We've grouped together all the information our site contains on market research with Household Products and Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Franchise extension: Companies frequently consider franchise extension. This article is a starting point to discuss the issues regarding line and franchise extensions that concern clients.
Data Use: The insidious top-box and its effects on measuring line share: The popular top-box measure has serious flaws because it can mislead marketers with data that may be statistically significant but answers an irrelevant business question. Instead of relying on top-box, the author argues for choice experiments, which more accurately differentiate among similar concepts, more effectively measure cannibalization and make it easier to assess the overall impact of line extensions on a business.
Best practices to improve new product concept testing: The author draws on his 30 years of experience to offer guidelines on how concept testing should be implemented to achieve maximum benefit.
Getting to know eco-aware consumers: The author draws from his firm's panel of eco-aware consumers to sketch a broad portrait of this growing segment. Rather than going green across all product categories, they have differing preferences and expectations of greenness depending on the product in question. Cars and household products top the list of items that consumers want to be green, while apparel and electronics are relatively low on the list.
How Procter & Gamble worked to develop online data quality guidelines: P&G’s Don Gloeckler details his firm’s quest to define and implement a set of online data quality guidelines and explains how other researchers can get involved in the same process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Dads are a rising consumer force ignored by most brands: No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.
Sell vs. Sale: How businesses can stay alive alongside tech-enabled shoppers: This article addresses the phenomenon of showrooming. The author uses several real-world examples to suggest that a stronger selling attitude on the part of sales floor associates can help compete with the draw of in-store mobile shopping and price-checking.
How research helped develop the USPS’s Sample Showcase program: In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.
The domestication of man: more men taking on cleaning chores: Survey data from Mintel indicates that men are becoming more active in taking on household chores, such as cleaning and shopping.
How Procter & Gamble worked to develop online data quality guidelines: P&G’s Don Gloeckler details his firm’s quest to define and implement a set of online data quality guidelines and explains how other researchers can get involved in the same process.