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Resources For Household Products and Service Market Research

We've grouped together all the information our site contains on market research with Household Products and Services to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 40 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Under the influence
The author replicated an experiment from Predictably Irrational to better understand the impact that arbitrary coherence might have on marketing research studies.
SC Johnson uses ethnography to find fresh ideas for candle products
Using an analytical process that resembles a funnel, a team of researchers from SC Johnson maximized the impact of information gleaned from ethnographic research on candle products.
Traditional methods of analyzing the effects of line extensions no longer suffice
Chip allocations are more effective than TURF as a means of forecasting volume from line extensions, the authors argue.
Trade Talk: On tap for 2007: simplicity, Amazonia, sustainability
A look at the forecast for 2007’s trends from Chicago research firm Mintel.
How 3-D storytelling collages can jump-start focus group discussions
The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Dads are a rising consumer force ignored by most brands
No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.

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