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Conducting Market Research With The Housing Industry

We've grouped together all the information our site contains on market research with the Housing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units
Carrier Corporation conducted face-to-face interviews with potential commercial and residential users of the company's ductfree systems in Italy, Spain, Korea and Singapore using the Kano method to determine if the same product could be used in every market and the possible impact on customer satisfaction of doing so and to understand if there were market-differentiation possibilities.
Measuring customer feedback helps real estate development company build strong relationships
Arvida uses a comprehensive program of profiles, a questionnaire and telephone interviewing to track customer satisfaction, so that opportunities for major and incremental improvements can be implemented and tracked.
Customer satisfaction research is Homecorp's secret formula for success
Homecorp, an apartment management firm, uses an annual survey and focus groups with residents to measure customer satisfaction.
Study shows Boomers still feel ignored by marketers
Based on a wide-ranging study of Boomers, the authors look at several product and service categories - from housing to fast-food - and explore Boomer reactions to the categories and how marketers within those categories have attempted to communicate and market to them.
Trade Talk: Panel builds bond with remodelors
One panel profiles the chronic home-remodeler, from demographics to values.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment
To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

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