Conducting Market Research With The Housing Industry

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There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Predicting housing value from income: a simple example of the logit response model

The housing industry has grown tremendously in the 1980s. This article describes a way to analyze the table of households cross-classified by housing value and housing income from the 1980 Census by using the logit response model.

Part of the foundation

Arvida uses a comprehensive program of profiles, a questionnaire and telephone interviewing to track customer satisfaction, so that opportunities for major and incremental improvements can be implemented and tracked.

Using market research for business and public policy decisions in consumer lending

Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.

Trade Talk: Panel builds bond with remodelors

One panel profiles the chronic home-remodeler, from demographics to values.

Missing out on the boom

Based on a wide-ranging study of Boomers, the authors look at several product and service categories - from housing to fast-food - and explore Boomer reactions to the categories and how marketers within those categories have attempted to communicate and market to them.

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Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment

To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

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