Conducting Market Research With The Housing Industry

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Homecorp, an apartment management firm, uses an annual survey and focus groups with residents to measure customer satisfaction.

Telephone survey measures city's quality of life measures

Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.

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Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment

To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

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