Using Market Research With The IT Industry

Related Articles

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Using research to size up a product's future

Citing as an example the experience of a maker of servers, the article presents a guide to the questions and topics a company must address when considering adding a new product to the market.

Trade Talk: Cheap PCs part 2: falling prices, rising expectations

An overview of the current and future state of the PC industry.

B2B marketing in troubled times

Many IT companies have great product ideas and rush to market without testing the viability of those ideas. The author cites the examples of an IT consulting firm and a maker of prison phone systems and how both used research to fine-tune their offerings.

Satisfaction by design

Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.

By the Numbers: How to avoid language problems in international IT research

Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

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Recent Articles

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Pitney Bowes places a premium on soliciting and acting on customer feedback

Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.

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