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Using Market Research With The IT Industry

We've grouped together all the information our site contains on market research with the Information Technology (IT) Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 30 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.
Maker of design software uses telephone interviews to keep in touch with customers around the world
Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.
Trade Talk: Cheap PCs part 2: falling prices, rising expectations
An overview of the current and future state of the PC industry.
Reaching IT professionals: online vs. telephone interviewing
Technology companies conduct thousands of surveys of IT professionals annually in an effort to keep up with the ever-evolving technology marketplace. Because they are a relatively small and oft-contacted group, it is important for marketers to consider factors that will encourage survey participation when designing a research program. This article details how to use online surveys successfully with IT professionals.
Reaching IT decision makers on the Web
Using a project for an Internet management software developer as an example, this article examines the Internet as a research tool.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.

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