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Using Market Research With The IT Industry

We've grouped together all the information our site contains on market research with the Information Technology (IT) Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.
Pitney Bowes places a premium on soliciting and acting on customer feedback
Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.
Maker of design software uses telephone interviews to keep in touch with customers around the world
Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.
6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

6 ways to extract customer insights from social conversations
Ben Zeidler provides six ways market researchers can use social data to gather consumer insights.
Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
What’s next for non-conscious measurement?
After some early stumbles, non-conscious measurement approaches are establishing footholds in marketing research. Elissa Moses looks at three major shifts that got us to this point and looks ahead to 2015 and beyond.

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Related Events

DATA GOVERNANCE CONFERENCE EUROPE 2015
May 18-21, 2015
The 2015 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2015, will be held on May 18-21 at the Radisson Blu Portman Hotel in London.

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