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Using Market Research With The IT Industry

We've grouped together all the information our site contains on market research with the Information Technology (IT) Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.
Reaching IT professionals through online surveys
IT respondents are a valuable and over-surveyed audience which must be properly cared for in order to preserve their interest in the research process.
Reaching IT decision makers on the Web
Using a project for an Internet management software developer as an example, this article examines the Internet as a research tool.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
By the Numbers: How to avoid language problems in international IT research
Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Is wearable tech set to revolutionize health care market research?
The author discusses the possible impact wearable tech will have on health care market research.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
We are optimistic but our industry needs to keep evolving
Researchers weigh in on how they’re feeling right now, what they learned in 2014 and what they see coming in 2015.
What’s next for non-conscious measurement?
After some early stumbles, non-conscious measurement approaches are establishing footholds in marketing research. Elissa Moses looks at three major shifts that got us to this point and looks ahead to 2015 and beyond.
Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.

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Related Events

THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT
DATA GOVERNANCE CONFERENCE EUROPE 2015
May 18-21, 2015
The 2015 Data Governance Conference Europe, Co-located with the Master Data Management Summit Europe 2015, will be held on May 18-21 at the Radisson Blu Portman Hotel in London.

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