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Using Market Research With The IT Industry

We've grouped together all the information our site contains on market research with the Information Technology (IT) Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
How StorageTek built its B2B satisfaction and loyalty research program
Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.
Trade Talk: Cheap PCs part 2: falling prices, rising expectations
An overview of the current and future state of the PC industry.
Reaching IT decision makers on the Web
Using a project for an Internet management software developer as an example, this article examines the Internet as a research tool.
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Going mobile with your survey? Get off the grid (questions)
The author explores why grid questions are not working as a data collection method and provides steps researchers can take when designing surveys.
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care
What’s ahead for online qual?
In an excerpt from their new book Qual-Online, The Essential Guide, Jennifer Dale and Susan Abbott examine some trends in online qualitative.
Does customer experience = market research insights + implementation?
After attending conferences in both the marketing research and customer experience realms this summer, Eric Whipkey wonders if researchers are in danger of having their roles usurped or co-opted by CX professionals.
How research helped Genentech improve its app-based sales-detailing tool
A multi-pronged research approach - including ethnography, in-depth interviews and survey research - helped biotechnology company Genentech understand barriers to adoption of its iDetail app.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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