Resources For Conducting Insurance Industry Market Research

We've grouped together all the information our site contains on market research with the Insurance Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Insurance company combines methods for Web site usability research: Using an insurance company that was researching adding a feature to its Web site as an example, the article shows how site usability research can have both a qualitative and a quantitative component.
Ensuring Satisfaction: Market Directions conducted focus groups, in-depth interviews and telephone interviews to understand what drives customer satisfaction regarding health insurance.
Report finds high satisfaction with point-of-service health plans in two cities: This article provides and overview of the findings of two studies regarding participation in triple-option, point-of-service health benefit plans.
Notes from Los Angeles: This article presents some highlights of the American Marketing Association’s annual conference in September 2003.
Regular check-ups: The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.