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Resources For Conducting Insurance Industry Market Research

We've grouped together all the information our site contains on market research with the Insurance Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Insurance company combines methods for Web site usability research
Using an insurance company that was researching adding a feature to its Web site as an example, the article shows how site usability research can have both a qualitative and a quantitative component.
Trade Talk: Notes from Los Angeles
This article presents some highlights of the American Marketing Association’s annual conference in September 2003.
Trade Talk: Reading the tea leaves in Boston
A report on some of the highlights of the Marketing Research Association’s 2004 conference.
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.
Can you foster customer loyalty in a low-engagement industry like insurance?
The authors provide strategies for how to think about and begin measuring and improving customer loyalty in the insurance industry.

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