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Resources For Conducting Insurance Industry Market Research

We've grouped together all the information our site contains on market research with the Insurance Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Satisfaction research confirms employees' view that Farm Bureau is tops in service
Farm Bureau Financial Services used in-depth interviews and a mail survey to measure claimant satisfaction.
Trade Talk: Study links unhealthy lifestyles with high medical costs
A look at a study designed to measure utilization and cost of medical care according to the level of risk produced by a given behavior.
Trade Talk: Notes from Los Angeles
This article presents some highlights of the American Marketing Association’s annual conference in September 2003.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.
Focus groups guide creation of environmental insurance product
To create its new environmental insurance product, ERIC Group Inc. used focus groups including executives who would make the ultimate decision on a purchase as well as people who would most likely influence the top decision maker. The 25 focus groups resulted in significant changes to the policy, such as who and what it would cover.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What's keeping Allstate's director of consumer insights awake at night?
Allstate Insurance’s Director of Consumer Insights, Bob Pankauskas, sat down with Anne Bailey Berman, president of market research and consulting firm Chadwick Martin Bailey (CMB) to talk innovation, mobile and what clients need to expect from market researchers.
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Product configuration: a research technique for the times
With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.
Can you foster customer loyalty in a low-engagement industry like insurance?
The authors provide strategies for how to think about and begin measuring and improving customer loyalty in the insurance industry.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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