Resources For Conducting Insurance Industry Market Research

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Notes from Los Angeles

This article presents some highlights of the American Marketing Association’s annual conference in September 2003.

Backing up their claims

Farm Bureau Financial Services used in-depth interviews and a mail survey to measure claimant satisfaction.

Report finds high satisfaction with point-of-service health plans in two cities

This article provides and overview of the findings of two studies regarding participation in triple-option, point-of-service health benefit plans.

Can you foster customer loyalty in a low-engagement industry like insurance?

The authors provide strategies for how to think about and begin measuring and improving customer loyalty in the insurance industry.

Regular check-ups

The Employee Benefits Division of the CIGNA Corporation conducted an ongoing patient satisfaction survey using phone interviews with its members. The goal was to assess members’ satisfaction with their primary care physicians in order to help CIGNA identify tangible ways to improve service.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Utilizing eye-tracking to optimize direct mail

An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.

Product configuration: a research technique for the times

With more and more opportunities available for consumers to design their own products, a research tool that uses a similar approach makes perfect sense, the authors say.

Can you foster customer loyalty in a low-engagement industry like insurance?

The authors provide strategies for how to think about and begin measuring and improving customer loyalty in the insurance industry.

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Related Suppliers: Moderators

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• Insurance

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