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Learn How To Conduct Market Research For International Firms

We've grouped together all the information our site contains on market research with International Firms to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The rise of marketing research in China
Conversations with three pioneers in the marketing research industry in China chart the past, present and future of MR there.
How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
Best practices in managing offshore research processes
Companies outsourcing their market research operations is common practice but they may not be making the most of this service. This article addresses some trends within market research that influence outsourcing and some basic tenets to building successful outsourcing relationships.
Five principles for global packaging research
Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.
By the Numbers: Make your international phone interviews successful in any language
When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to conduct international research: 6 steps to success
The author provides six steps market researchers can take when conducting international research.
Key management tools for your international research project
Paul Johnson highlights critical research management tools for conducting international research projects.
Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
Trade Talk: An MR dispatch from Myanmar
Quirk's Editor Joseph Rydholm talks with Lyndal Pearce of Millward Brown in Myanmar to get a glimpse of what it's like as a researcher on the ground in an emerging market.

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Related Events

ESOMAR LATIN AMERICAN CONFERENCE 2015 - CARNIVAL OF INSIGHTS: CELEBRATING RESEARCH
April 26-28, 2015
ESOMAR will hold its annual Latin America conference, themed 'Carnival of Insights:Celebrating Research,' on April 26-28 in Sao Paulo, Brazil.
INTERNATIONAL SHOPPER INSIGHTS IN ACTION - 14TH ANNUAL
July 14-16, 2015
IIR will hold its international Shopper Insights in Action event, themed 'The Future of Shopping: Resetting expectations and synergzing ecosystems,' on July 14-16 at the Navy Pier in Chicago.

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