Learn How To Conduct Market Research For International Firms

Related Articles

There are 30 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A guide to marketing and selling to Chinese businesses

Drawing from findings of in-depth interviews with Chinese business owners, the author details the best ways for Western firms to market their services in China and also explores the expectations and opinions Chinese businesses have of Western marketers.

The rise of marketing research in China

Conversations with three pioneers in the marketing research industry in China chart the past, present and future of MR there.

What's hot and what's not in Euro-Asia

A study of corporate and brand images across several Eastern European and neighboring countries shows that while Western products have made significant inroads, there is still a strong sense of nationalism that can drive success for regional and local brands.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots

On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

By the Numbers: Make your international phone interviews successful in any language

When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The war against unengaged online respondents

The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

A look at consistency in global non-probabilistic online samples

The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

The international language of value

A report on a study of international consumers and how they define value and the importance they place on it.

The rise of marketing research in China

Conversations with three pioneers in the marketing research industry in China chart the past, present and future of MR there.

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