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Learn How To Conduct Market Research For International Firms

We've grouped together all the information our site contains on market research with International Firms to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 34 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using social media as the next step in CRM
Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.
Qualitatively Speaking: Cross-cultural insights enrich the researcher as much as the research
Qualitative projects in disparate cultures can often inform unrelated projects, the author explains, by bringing contrasts into sharp relief and enhancing a researcher’s global awareness.
A look at corporate and brand images in Eastern Europe, the Caucasus and Central Asia
A study of corporate and brand images across several Eastern European and neighboring countries shows that while Western products have made significant inroads, there is still a strong sense of nationalism that can drive success for regional and local brands.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
A guide to marketing and selling to Chinese businesses
Drawing from findings of in-depth interviews with Chinese business owners, the author details the best ways for Western firms to market their services in China and also explores the expectations and opinions Chinese businesses have of Western marketers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Experiences in global online qualitative
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.
How to optimize global qualitative research
The value of good communication reigns supreme among the many factors, detailed here by author Andrew Cutler, that contribute to effective international qualitative research.
Trade Talk: An MR dispatch from Myanmar
Quirk's Editor Joseph Rydholm talks with Lyndal Pearce of Millward Brown in Myanmar to get a glimpse of what it's like as a researcher on the ground in an emerging market.
Trade Talk: Quartz obsessions worth obsessing about
A look at four trends news outlet Quartz predicts will be the next big thing.
The war against unengaged online respondents
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN CONFERENCE AND TRAINING EVENT 2014
October 20-23, 2014
Together SKIM and Sawtooth Software will hold the annual European software conference on on October 20-23 in Amsterdam.

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