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Learn How To Conduct Market Research For International Firms

We've grouped together all the information our site contains on market research with International Firms to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 38 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Market research & measurement in Mexico: key guideposts
The marketing environment in Mexico has changed considerably since the late 1980s. Increased competition will require companies to launch sophisticated marketing strategies that will require primary market research. This article discusses how to conduct market research and measurement in Mexico, including using approaches that differ from those used in U.S. markets, cultural characteristics and timeliness.
Worldwide tracking study keeps IBM in touch with mainframe users
IBM conducts a tracking study twice a year in 14 languages in 27 countries throughout Europe, North America, South America and Asia to capture trend data on a variety of topics.
Research for Mexican e-com site shows impact of cultural factors used qualitative research with Hispanic consumers in the United States to help with Web site development and improve sales.
A look at corporate and brand images in Eastern Europe, the Caucasus and Central Asia
A study of corporate and brand images across several Eastern European and neighboring countries shows that while Western products have made significant inroads, there is still a strong sense of nationalism that can drive success for regional and local brands.
Five principles for global packaging research
Recommendations for global packaging research include: focus on functionality; don’t rely on a single number; and remember that competition is the norm.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Drawing more useful insights from social media data
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.
Using social media as the next step in CRM
Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.
A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
Ethnography-based hybrid research stretches four continents to study workplace interaction
Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.
The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.

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