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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What we've learned so far
The popularity of the Internet has led to an explosion in Web sites. This article discusses Web design, including content, design, opportunity, usability and understanding the user.
User interface testing becomes accessible and cost-effective
User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
A healthy site
The University of Michigan Medical Center conducted focus groups in its development of a Web site about colorectal cancer.
Applying lessons learned
As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.
Expert opinions
Soliloquy Inc. combined Web observational and opinion research to fine-tune Expert, its front-end interface for online vendors that allows shoppers to find what they want through a two-way interactive online conversation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Trade Talk: Hallmark sends greetings from Social Media Land
This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Even in November 2011.
How research helped develop the USPS’s Sample Showcase program
In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

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Related Events

CASRO ONLINE RESEARCH CONFERENCE
March 1-2, 2012
The Council of American Survey Research Organizations will hold its annual online research conference on March 1-2 at Encore at Wynn in Las Vegas.
LEAD MARKETING CONFERENCE
October 1-3, 2012
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on October 1-3 at the Westin O’Hare in Rosemont (Chicago), Ill. The conference focuses on loyalty, engagement, analytics and digital applications.