Internet and Web Industry Market Research Resources

Related Articles

There are 152 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: The Web, cell phones unite the United States

A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.

Social networks influence our lives more than our purchases

Survey Sampling’s Mark Hardy and Keith Phillips report on a study of social media - who’s using it and why, how consumers feel about social media-based marketing and who’s most open to taking surveys via social media.

Using research to improve Web marketing

Marketers are spending millions to develop and promote their Web sites and marketing programs. In doing so, it is important to keep in mind that the Web puts the customer firmly in control. This article offers several guidelines for speaking with your customers and shares insights from recent Web marketing studies.

What we've learned so far

The popularity of the Internet has led to an explosion in Web sites. This article discusses Web design, including content, design, opportunity, usability and understanding the user.

Social media-based tools helped find, retain respondents for unique study

Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians

This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.

Five everyday ways to grow your business

Research companies can grow their business in 10 minutes or less with these five activities, including getting more involved on LinkedIn and setting up Google Alerts.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

Mining social media to boost segmentation

This article describes how researchers can employ an algorithm to unsolicited customer-generated content from social media to gather the opinions of their users to improve products and target messaging.

Thoughts on using the new online qualitative tools

A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

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