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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 196 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... April 2012
News and notes on marketing and research: Facebook user analysis; stress survey
Social media data demands a marriage of high-tech and high-touch
One approach to social media data analysis sees value in adding a human element to the necessarily tech-based aspects of the process.
Online satisfaction system helps e-commerce firm track customer contact process
Ariba Inc. uses Web-based survey tools to improve customer retention by collecting real-time feedback, tracking trends, and getting immediate notification of less-than-satisfied customers, information that leads to implementation of department-wide best practices procedures and builds team morale and customer loyalty.
In Case You Missed It November... 2010
News and notes on marketing and research: Walmart sponsors focus groups for voting moms; Facebook launches Questions feature; study looks at happiness among Americans
Consumers trust what their friends Like
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.

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