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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 194 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Follow these five tips when surveying Web site visitors
The author provides five tips intended to help researchers gain more insightful information using site intercept surveying without damaging users' experience on the site.
Use these five Web-based approaches to shrink your research timelines, costs
This article outlines the pros and cons of a handful of online research techniques, from text-message-based surveys to Web-assisted phone interviews.
Ad research and the element of emotional surprise - the tale of Susan Boyle
The overnight success of Susan Boyle may provide insight into what marketers and advertisers can do to promote emotional engagement with a brand. The author dissects Susan Boyle's television performance to determine the point where her "brand" began.
What qualitative and UX researchers can learn from each other
This article focuses on how user experience research is unique in the marketing research space and why qualitative researchers must understand the differences to succeed in usability testing.
User interface testing becomes accessible and cost-effective
User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.
In Case You Missed It... May 2014
News and notes on marketing and marketing research: Twitter free-coffee offer finds success; free-from eating trends
Musings on the value of metrics like last-click
Why direct sales attribution to a marketing channel is problematic and potentially dangerous to your bottom line.

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