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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 209 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

User interface testing becomes accessible and cost-effective
User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
Why marketers should care about reaching women online
Online marketing has focused on men. This article discusses how marketing is missing the mark in terms of reaching women and how doing so is to companies' detriment.
Women offer tips to make Internet commerce more appealing
Research Connections Inc. conducted quantitative on-line research to better understand current women shoppers and how to attract more women to Internet shopping.
Online research is logical choice for Yahoo!’s audience analysis project
Yahoo! used online surveys to measure users' motivation, usage and point of primary Internet access.
Measuring and improving Web site design - case histories and insights
This article briefly summarizes case histories that illustrate how surveys are being used to address a broad range of Web marketing issues. It summarizes survey methodology, response rates and key findings of each example. The article concludes with several guidelines to consider in developing and applying site-based surveys.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Hallmark sends greetings from Social Media Land
This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Event in November 2011.
Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.
A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.

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