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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 209 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mobile's big holiday play: consumer trends and attitudes
Mobile is gaining ground in the retail space and research company uSamp conducted research with its panelists in late August 2012 to examine consumer attitudes and behaviors toward the medium.
Why 'mobile' (as we know it) is the wrong focus
The smartphone is just part of the mobile research story, the author says. Researchers also need to consider the notions of mobility, location and consumers’ interactions with environments.
The everlasting value of face-to-face research
The author examines five ways in which in-person research can be more appropriate and more valuable than research aided by technology.
Expedia incorporates customer satisfaction feedback and employee input to enhance service and support
Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.
The multicultural world of social media marketing
The authors present findings from a survey of social media usage among ethnic groups and argue that as these outlets become more and more a part of multicultural consumers’ lives, companies that incorporate them into their marketing plans will earn the loyalty of these segments.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Are you convincing yourself your tactics are a strategy?
From e-mail marketing to PR and Web design, Lucy Davison describes why many MR firms are focusing on marketing tactics rather than a long-term strategy and how this can negatively affect businesses.
Don’t ignore your privacy policy
The author discusses the importance of privacy policies in MR and provides steps to take to ensure your company has a transparent and effective policy.
10 things researchers need to know about the Internet of Things
Why qualitative will be king and old-school industries will still matter in the age of the Internet of Things.

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