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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 194 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: The big got bigger online in 2007
A look at Comscore Inc.'s annual report on trends in U.S. Internet activity.
Trade Talk: Industry study finds researchers struggling, adapting
The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Ad agency uses Web-based qualitative with teens to help develop public-service campaign
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
5 marketing trends and how MR must respond
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.
Expedia incorporates customer satisfaction feedback and employee input to enhance service and support
Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.
In Case You Missed It... May 2014
News and notes on marketing and marketing research: Twitter free-coffee offer finds success; free-from eating trends
Musings on the value of metrics like last-click
Why direct sales attribution to a marketing channel is problematic and potentially dangerous to your bottom line.

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