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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 196 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
Tips for effective community engagement
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.
In Case You Missed It... July 2010
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction
The role of the Internet in brand discovery
Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.
No more Mr. Nice Guy: professional respondents in qualitative research
The author sheds light on the problem of professional respondents in qualitative research and offers several steps researchers and recruiters can take to ferret out the cheaters.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.
Embracing the next technological paradigm shift
Google Consumer Surveys’ Jon Sadow urges researchers to rethink their ideas around and definition of mobile research, to avoid repeating the kind of foot-dragging that accompanied the advent of online research.

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