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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 219 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: We have lift-off: QMRR launches into cyberspace
Quirk's Editor Joseph Rydholm provides an overview of services offered on Quirk's new Web site.
Why marketers should care about reaching women online
Online marketing has focused on men. This article discusses how marketing is missing the mark in terms of reaching women and how doing so is to companies' detriment.
User interface testing becomes accessible and cost-effective
User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
Women offer tips to make Internet commerce more appealing
Research Connections Inc. conducted quantitative on-line research to better understand current women shoppers and how to attract more women to Internet shopping.
Online research is logical choice for Yahoo!’s audience analysis project
Yahoo! used online surveys to measure users' motivation, usage and point of primary Internet access.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Custom classifications help brands get granular with social intelligence
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.
Facebook Graphs: Charting a new course for MR recruiting?
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.
Eight ways to elevate your e-mail marketing
This article outlines eight steps marketers can take to improve e-mail communications with their customers and clients and recommends testing elements one at a time to find what works best.

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