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Internet and Web Industry Market Research Resources

We've grouped together all the information our site contains on market research with the Internet and Web Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 197 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Want better laddering results? Add technology and teamwork.
The author details her techniques for overcoming common barriers to the laddering process.
How to do focus groups using Google+ Hangouts On Air
An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.
Images are everything: How MR can mine the visual side of social media
With a wealth of visual data available via the Web and social media, marketing researchers must learn how to use and interpret it to understand the brand stories customers are showing - not telling.
Eye-tracking helps fine-tune AT&T's customer service site
AT&T used eye-tracking to investigate how two groups of users interacted with its customer service home page.
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
In Case You Missed It... October 2014
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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