Using Market Research In The Legal Industry

We've grouped together all the information our site contains on market research with the Legal Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 4 articles in our archive related to this topic.

Simulating the courtroom: qualitative research mock trials: Mock trials are one option for qualitative research. This article discusses the mock trial, including an overview, preparation, presentation and advice for holding a mock trial.
Research on the witness stand: conducting surveys for use in litigation: Quantitative research presented as evidence in the courtroom comes under a different and more meticulous scrutiny than when it is used in making business and marketing decisions. This article discusses conducting surveys for use in litigation, including insights, cautions and rules of the road.
Using focus groups for a simulated trial process: Broadway productions are often tested on the road. This article discusses a similar process for legal trials, the simulated trial process, presenting the tools, purposes, benefits, an example and the importance of confidentiality agreements.
Surveys help settle trade dress infringement case: Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Researchers weigh in on the past 25 years and opine on the next: Research veterans give their views on what the industry’s done right - and wrong - over the past decades and what we can expect the future to hold.
Risky business: Attachment to mobile devices puts drivers in danger: Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.
Trade Talk: This column does not exist: Quirk's Editor Joseph Rydholm discusses his experiences at recent research conferences and the possibility that research is trending away from openness and transparency.
Guidelines for easing parental fears regarding online research: When interviwing kids online, researchers can take the steps outlined here to reassure nervous parents that family privacy is being respected and that the online research process is safe.
Risky business: How research can find the truth about respondents' bad behavior: Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.