Using Market Research In The Legal Industry

We've grouped together all the information our site contains on market research with the Legal Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How research can help keep marketing claims in compliance: Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
Risky business: Attachment to mobile devices puts drivers in danger: Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.
How market research can defend false-advertising claims: Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.
Risky business: How research can find the truth about respondents' bad behavior: Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.
Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.