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Using Market Research In The Legal Industry

We've grouped together all the information our site contains on market research with the Legal Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to continue your research education on a budget
Research education and training is a crucial part of keeping the industry alive, robust and relevant - don't let it suffer in a down economy. The authors suggest several ways to further research education and training even on the tightest of budgets.
Trade Talk: This column does not exist
Quirk's Editor Joseph Rydholm discusses his experiences at recent research conferences and the possibility that research is trending away from openness and transparency.
Risky business: Attachment to mobile devices puts drivers in danger
Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.
Research on the witness stand: conducting surveys for use in litigation
Quantitative research presented as evidence in the courtroom comes under a different and more meticulous scrutiny than when it is used in making business and marketing decisions. This article discusses conducting surveys for use in litigation, including insights, cautions and rules of the road.
Risky business: How research can find the truth about respondents' bad behavior
Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

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