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Using Market Research In The Legal Industry

We've grouped together all the information our site contains on market research with the Legal Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Guidelines for easing parental fears regarding online research
When interviewing kids online, researchers can take the steps outlined here to reassure nervous parents that family privacy is being respected and that the online research process is safe.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
Trade Talk: Landmark health care bill contained win for researchers
The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
From the Publisher April 1988: Research confidentiality a must
Tom Quirk shares an experience when he needed to keep a persistent executive at bay to protect the confidentiality of research and uphold his legal and ethical responsibilities.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: MR must go public with privacy protection efforts
This article reviews a study from the Global Research Business Network that examines attitudes toward the (ab)use of personal data by domestic governments, search engines, social media firms and mobile phone operators.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: MRA sets new Standards
A look at a "landmark" revision to the MRA's Code of Marketing Research Standards, which establishes 42 ethical and best-practice principles to guide marketing research practitioners in their day-to-day work.
In Case You Missed It... November 2013
News and notes on marketing and research: AG takes on astroturfing; Gen Y luxury
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

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