Learn How To Conduct Market Research For The Leisure Industry

Related Articles

There are 34 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

More than Doom & gloom

The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.

A storied destination

Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.

Two voices, one goal

Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.

Busy Americans spend precious leisure time online

Segmentation study determines Greyhound ridership

Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.

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Recent Articles

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Watch out Apple: Nintendo Wii rates highest among America's youth

According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

In Case You Missed It... August 2011

News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities

Summer vacations now with fewer vacations

High gas prices in summer 2011 have counteracted the economic recovery, as more people are choosing to opt out of vacations in favor of "staycations."

For Super Bowl ad faves, location isn't everything

Results from The Nielsen Company shed light on what helps a Super Bowl commercial leave a lasting - and favorable - impression.

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