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Learn How To Conduct Market Research For The Leisure Industry

We've grouped together all the information our site contains on market research with the Leisure Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

War Stories May 2010
True-life tales in marketing research.
Trade Talk: Magazine purrs along nicely
A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Research with travelers helps Samsonite develop a convenient new line of luggage
Samsonite Corporation applied a range of quantitative and qualitative research strategies as it developed its Piggyback line of luggage. The company used exploratory focus groups to help determine the travel needs, one-on-one interviews to test initial and drawings depicting conceptual designs, field tests of sample products and surveys of potential users.
In Case You Missed It... August 2011
News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Ping used video and onsite research to understand the driver-purchasing process
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Watch out Apple: Nintendo Wii rates highest among America's youth
According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
But how do you really feel? An approach to measuring consumer emotions
The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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