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Conducting Market Research In The Managed Care Industry

We've grouped together all the information our site contains on market research with the Managed Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey tells AT&T how well its employees manage with managed care
AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.
Assessing the impact of study design and other factors on determinations of health plan satisfaction drivers
Blue Cross Blue Shield of Maine (BCBSM) used statistical models to determine the key drivers of satisfaction. This article discusses what BCBSM learned - points any organization should consider when designing a relevant and actionable customer satisfaction program.
Consulting the maps
Main Line Health, Inc. analyzes its data from various survey studies by utilizing computer mapping software combined with statistical analysis techniques to identify geographic patterns. This information is then used to help decide issues such as which hospitals to include in its network and which physicians to recruit and where to place them.
Data Use: Retooling a large health insurer’s pricing strategy
The article chronicles how a health insurer used workgroups to develop a pricing strategy that was sensitive to market changes and the effects of advertising and promotions.
A Colorado HMO ties patient satisfaction to physician incentives
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.

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