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Conducting Market Research In The Managed Care Industry

We've grouped together all the information our site contains on market research with the Managed Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Study explores role of market research in HMOs
Many HMOs are turning to market research to investigate improving customer service and satisfaction. Paria Group surveyed 225 HMOs to determine the current status of market research in HMOs.
Data Use: Retooling a large health insurer’s pricing strategy
The article chronicles how a health insurer used workgroups to develop a pricing strategy that was sensitive to market changes and the effects of advertising and promotions.
Assessing the impact of study design and other factors on determinations of health plan satisfaction drivers
Blue Cross Blue Shield of Maine (BCBSM) used statistical models to determine the key drivers of satisfaction. This article discusses what BCBSM learned - points any organization should consider when designing a relevant and actionable customer satisfaction program.
Survey tells AT&T how well its employees manage with managed care
AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.
A Colorado HMO ties patient satisfaction to physician incentives
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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