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Conducting Market Research In The Managed Care Industry

We've grouped together all the information our site contains on market research with the Managed Care Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Assessing the impact of study design and other factors on determinations of health plan satisfaction drivers
Blue Cross Blue Shield of Maine (BCBSM) used statistical models to determine the key drivers of satisfaction. This article discusses what BCBSM learned - points any organization should consider when designing a relevant and actionable customer satisfaction program.
Survey tells AT&T how well its employees manage with managed care
AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.
Study explores role of market research in HMOs
Many HMOs are turning to market research to investigate improving customer service and satisfaction. Paria Group surveyed 225 HMOs to determine the current status of market research in HMOs.
Data Use: Retooling a large health insurer’s pricing strategy
The article chronicles how a health insurer used workgroups to develop a pricing strategy that was sensitive to market changes and the effects of advertising and promotions.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.

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The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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