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Resources For Market Research In The Manufacturing Industry

We've grouped together all the information our site contains on market research with the Manufacturing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Using the analytical hierarchy process
When there are five or fewer variables to test, the analytical hierarchy process works well. Variables are paired against each other and respondents pick the feature they like best. It can help determine how to bundle product features or how to structure payments options, for example.
Using virtual reality-based conjoint to capture the voice of the customer
When demand for a new product is highly uncertain and prototypes are expensive to develop, a research approach where potential customers evaluate hypothetical products can be extremely useful. This article describes use of TradeOff VRTM, which combines conjoint analysis and virtual reality to obtain customer feedback regarding the product design and planning process for a new Volvo truck.
Segmenting complex business-to-business markets
Business-to-business markets can be quite complex. This article discusses segmenting in business-to-business using an example from the chemical manufacturing industry that can be applied to other industries.
Demystifying international industrial research
International research is unfamiliar to many industrial products firms. This article discusses international industrial research, including similarities and differences with American research and special considerations, such as telephone and in-person methods, designing and translating questionnaires and selecting a telephone survey firm.
Use of the Kano method keeps Honeywell attuned to the voice of the customer
Honeywell Corp. uses a multi-step process that includes the Kano method survey to determine which products to develop or change and how development resources should be allocated, meeting its most important goal of providing relevant customer input in decisions making.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Rethinking the role of shopper insights
Researcher Michael Carlon suggests that restructuring shopper insights departments to align researchers by category and encourage collaboration between researchers within a category could strengthen shopper insight ROI for manufacturers and retailers.

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