Resources For Market Research In The Manufacturing Industry

We've grouped together all the information our site contains on market research with the Manufacturing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Designing a customer satisfaction survey for industrial products: Marketing research of industrial products has grown rapidly in the past few years. Customer satisfaction is the hot topic in this area of research. This article discusses how to design a customer satisfaction survey for industrial products.
Demystifying international industrial research: International research is unfamiliar to many industrial products firms. This article discusses international industrial research, including similarities and differences with American research and special considerations, such as telephone and in-person methods, designing and translating questionnaires and selecting a telephone survey firm.
Survey defines lawn mower purchasing habits: This study used a mailed survey to mower purchasers to identify their characteristics and determine factors influencing their purchasing decisions. The researchers grouped the respondents into categories based upon the primary motivators of their decision-making process: brand name, features, price and outlet.
Squeeze play: Manufacturers are caught in the squeeze between flat or declining selling prices and increases in costs for raw materials. This article discusses strategies companies can use to minimize the squeeze impact and the importance of integrating customer voice into the decision making.
Getting to the core of the problem: Appleton Manufacturing Division used Roundhouse Marketing, a four-step multidimensional approach, to differentiate itself and survive in its industry.