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Resources For Market Research In The Manufacturing Industry

We've grouped together all the information our site contains on market research with the Manufacturing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In-depth interviews with dealers yield many benefits for farm equipment manufacturer
Farm equipment manufacturer the Gehl Company conducted in-depth interviews with dealers from around the country that were selected to be part of its dealer council. Council members distributed forms to dealers in their area to identify concerns to bring to the dealer council meeting. The company used this council input to determine priorities for the coming year.
The seven golden rules of styling/design research
Database facilitates supply chain approach to research project
Supply chains is a hot topic in e-business. This article discusses a study sponsored by more than 20 companies that combined 100 interviews of supply chain ambassadors and a Web survey of these and a few hundred more.
One-on-ones help manufacturing firm understand customer concerns
Waltco Truck Equipment used surveys and in-depth telephone interviews to guide product tweaking, position, pricing and promotions.
Tennant fine-tunes its business-to-business research
For many industrial manufacturers, marketing is based on "pushing" customers into buying a product and then moving on to the next likely customer. Tennant, a manufacturer of floor maintenance equipment, refined its marketing techniques to "pull" customers in by meeting needs and expectations. The shift has improved customer satisfaction.

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