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Resources For Market Research In The Manufacturing Industry

We've grouped together all the information our site contains on market research with the Manufacturing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Defining the system of needs in an industrial market
Researchers conducted needs research by interviewing individuals with influence upon purchasing decisions for an air compressor product in their companies. The article discusses the interviewing strategies that led from a discussion of the broader context to specific questions about the product and problems with it.
Satisfaction programs are key for manufacturers caught between declining prices and increasing raw material costs
Manufacturers are caught in the squeeze between flat or declining selling prices and increases in costs for raw materials. This article discusses strategies companies can use to minimize the squeeze impact and the importance of integrating customer voice into the decision making.
The seven golden rules of styling/design research
Trade Talk: IIR conference demonstrated the power of collaboration
Quirk's Editor Joe Rydholm discusses the major themes of The Market Research Event 2010.
10 steps to improve business/industrial research
The most successful product manufacturers are often the best market researchers too. Margaret F. Morich, co-founder of Consumer & Professional Research Inc., outlines 10 suggestions on how to improve B2B research projects.

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THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
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