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Resources For Market Research In The Manufacturing Industry

We've grouped together all the information our site contains on market research with the Manufacturing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Defining the system of needs in an industrial market
Researchers conducted needs research by interviewing individuals with influence upon purchasing decisions for an air compressor product in their companies. The article discusses the interviewing strategies that led from a discussion of the broader context to specific questions about the product and problems with it.
Focus groups aid positioning of new boiler control technology
To determine how to market a new boiler system technology and identify the target audience, Cleaver-Brooks conducted focus groups with prospective buyers from a variety of industries and applications, such as hospitals, manufacturing plants, schools and universities. Via an earpiece, the moderator received coaching from company observers throughout the focus group process to ask follow-up probing question or to rephrase questions. Field tests with sample customers were also completed.
Research leads old-line company to change name, launch new product
Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.
Use of the Kano method keeps Honeywell attuned to the voice of the customer
Honeywell Corp. uses a multi-step process that includes the Kano method survey to determine which products to develop or change and how development resources should be allocated, meeting its most important goal of providing relevant customer input in decisions making.
In-depth interviews with dealers yield many benefits for farm equipment manufacturer
Farm equipment manufacturer the Gehl Company conducted in-depth interviews with dealers from around the country that were selected to be part of its dealer council. Council members distributed forms to dealers in their area to identify concerns to bring to the dealer council meeting. The company used this council input to determine priorities for the coming year.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Rethinking the role of shopper insights
Researcher Michael Carlon suggests that restructuring shopper insights departments to align researchers by category and encourage collaboration between researchers within a category could strengthen shopper insight ROI for manufacturers and retailers.

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