Conducting Market Research With Mass Merchandisers

We've grouped together all the information our site contains on market research with Mass Merchandisers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 4 articles in our archive related to this topic.

Data Use: Using key driver analysis to guide employee satisfaction research: Employee turnover is a large expense for mass retailers and fast-food firms. By surveying employees, companies can identify and address the factors that drive turnover.
A prescription for continued growth: Since beginning its mystery shopping program, drug store giant Walgreens has seen consistent improvement in its scores. Company-wide buy-in and management backing are credited with helping the program succeed.
How much is too much?: The body of retail research data has a gap regarding one key element of in-store signage: saturation. This article details signage saturation analysis, a research method that allows a retailer to systematically assess the current level of signage saturation and its effect on customers’ identification and interpretation of key messages.
Advertising: today's sale or brand-building for tomorrow?: This article reviews the empirical evidence that demonstrates that there is no such thing as brand building for tomorrow without brand building and sales today. The article examines definitions, branding today and tomorrow, a branding model and case studies.