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Resources For Conducting Market Research In The Media Industry

We've grouped together all the information our site contains on market research with Media to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 48 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The Top 10s in 2009 entertainment
The Nielsen Company documents the most successful products and people of 2009 entertainment.
New measuring sticks for media and other marketing-mix variables
This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
Trade Talk: Research aids children's magazine
How Magic Window used research to improve its marketing toward children.
Trade Talk: Study reveals younger women have more aches
A review of a Self magazine study that showed younger women suffer more health problems than older women and are less likely to treat them.
Strong sense of corporate identity key to marketing success, research says
Without knowing what that center of gravity is, marketing strategy is subject to changing customer attitudes and shifting management priorities. For a company to succeed in marketing its brand, it must first have a strong sense of identity as its foundation. Identity first - brand will follow.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
The 4 new qualitative evolutions you need to know about
Carl Van Ostrand looks at the evolving nature of qualitative market research, pointing out four new developments.
Trade Talk: The world loves its screen time
Drawing on his own experiences and a report from Millward Brown, Quirk's Editor Joseph Rydholm explores how consumers around the world are consuming content.
Why research providers should leave marketing to the professionals
Research companies are often too eager to handle their own marketing and communications needs but the author argues that these projects, including Web site design, are best left to creative professionals.
In Case You Missed It... July 2013
News and notes on marketing and research: positive brand experiences; U.S. media consumption

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Related Events

SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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