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Resources For Conducting Market Research In The Media Industry

We've grouped together all the information our site contains on market research with Media to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 48 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: The world loves its screen time
Drawing on his own experiences and a report from Millward Brown, Quirk's Editor Joseph Rydholm explores how consumers around the world are consuming content.
Using market research and public relations to trigger a media explosion
A case history of how a marketing research firm and a PR firm turned a survey on American Idol into a hot news story.
Varying attitudes fit Thanksgiving dinners into any food lifestyle
Experian Simmons defines five distinct food lifestyle segments, based on purchasing habits and attitudes toward food, and explores how each of the five segments differ in preparing Thanksgiving meals.
Electronic research tool helps the Arizona Republic reconnect with its community
The Arizona Republic gave respondents laptops with software that supports electronic brainstorming, prioritization and survey assessments in its effort to redesign itself to better connect with the issues and the community.
New measuring sticks for media and other marketing-mix variables
This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
The 4 new qualitative evolutions you need to know about
Carl Van Ostrand looks at the evolving nature of qualitative market research, pointing out four new developments.
Trade Talk: The world loves its screen time
Drawing on his own experiences and a report from Millward Brown, Quirk's Editor Joseph Rydholm explores how consumers around the world are consuming content.
Why research providers should leave marketing to the professionals
Research companies are often too eager to handle their own marketing and communications needs but the author argues that these projects, including Web site design, are best left to creative professionals.
In Case You Missed It... July 2013
News and notes on marketing and research: positive brand experiences; U.S. media consumption

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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