Resources For Conducting Market Research In The Media Industry

We've grouped together all the information our site contains on market research with Media to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: I love my DVR: A report on a study of media consumption habits in the era of DVRs and other on-demand devices.
Your language, their language, or both?: The role of language - Spanish and English - and language’s impact on media consumption is discussed, as are the implications for marketing research.
Reports assess effectiveness of business publication advertising: Cahners Research surveyed recipients of Cahners Advertising Research Reports (CARR) to analyze the effectiveness of business publication advertising. It analyzed the data to determine how various advertising strategies affected the “Remember Seeing” scores. Such strategies included using various sized ads or cover placement, using inserts, offering coupons and including or excluding price.
Fascinating findings: A case history of how a marketing research firm and a PR firm turned a survey on American Idol into a hot news story.
The world is not enough: The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Tom Quirk explains the origins of Quirk’s Marketing Research Review: Quirk’s founder and publisher emeritus Tom Quirk tells the story of how his early careers in publishing and marketing research led to the creation of the magazine that bears his name.
Young, male, wealthy: Study helps define the QR code audience: Reston, Va., research company comScore Inc. studied the adoption of mobile Quick Response (QR) codes; who the target audience is for code-scanning; and where they can be reached.
An analysis of multichannel marketing campaign performance: The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
Data Use: Arbitrary incoherence, or, a failure to replicate: In a follow-up to his May 2010 article on the same topic, the author reports on his attempts to further investigate the impact - or lack thereof - of arbitrary coherence.
Comcast’s Versus channel turned to research to better understand a core audience segment: Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.