Resources For Conducting Market Research In The Media Industry

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Research aids children's magazine

How Magic Window used research to improve its marketing toward children.

Show me the numbers: Using marketing research to get media coverage

This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.

Ethnography from the client's perspective

The authors interviewed 26 researchers to explore how they use ethnographic research. Most found the method valuable, but they expressed concerns over cost, timing and the difficulties of getting management buy-in. They also disagreed over who is best suited to lead an ethnographic research project – a moderator, an anthropologist/ethnographer or clients themselves.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Trade Talk: 851,200 Elvis fans can't be wrong

In this month's column, the author interviewed Jim Timony of Bruskin/Goldring Research to discuss the quantitative research conducted surrounding the U.S. Postal Service's launch of its Elvis stamp.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Show me the numbers: Using marketing research to get media coverage

This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.

Where companies are failing at using social media for customer service

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Utilizing eye-tracking to optimize direct mail

An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.

Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects

How the Web has affected lead generation for Buildings magazine and other B2B publications.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Moderators

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• Media

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