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Resources For Conducting Market Research In The Media Industry

We've grouped together all the information our site contains on market research with Media to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Radio tracking study places spots more effectively
Radio advertising can be an extremely effective marketing tool, especially when selling to farmers. By analyzing tracking studies, Ted Haller can create the perfect fit between advertisers and radio stations to optimize the effectiveness of radio advertisements.
Research tools provide Time, Inc. timely research results
Time, Inc. has found that timely market research is necessary to stay on top of the highly competitive publishing industry. Senior analyst Bill Protash employs a variety of software tools to analyze and present surveys in an effective and timely manner.
Marketers track, understand teens with syndicated studies
Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.
Research propels Midwest Living to a fast start
Marketing research reveals important demographic information for Midwestern publisher.
McGraw-Hill shows it's the place to get market information
McGraw-Hill, publishers of Electrical Construction & Maintenance magazine and Electrical Wholesaling magazine know the value of market research. Using a variety of techniques, including mailed questionnaires and telephone surveys, the company gathers information for the editorial and advertising sections of the McGraw-Hill magazines.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects
How the Web has affected lead generation for Buildings magazine and other B2B publications.
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Comfortable in the new medium: How online qual can benefit from our share-happy culture
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
Show me the numbers: Using marketing research to get media coverage
This article outlines five tips for marketing research companies conducting self-funded research to gain media exposure.

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Related Suppliers: Research Companies from the SourceBook

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Related Suppliers: Telephone

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