How-To Conduct Market Research In The Medical Industry

We've grouped together all the information our site contains on market research in the Medical industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

To field successful medical interviews, run them through these tests: Medical marketing research interviews bring with them a host of specialized needs and potential problem areas. For example, interviewing doctors - who place a high value on their time - can be tricky and the use of specialized medical terminology can be hard for interviewers. The authors walks through many steps in the medical interview process and offers tips and advice on how to field quality research.
Adopt early, prescribe often?: Does the Rogers adoption typology stand up when applied to physicians and the drugs they prescribe? Research found that a higher percentage of medical personnel fell into the Innovator, Early Adopter and Early Majority categories than would be expected according to Rogers’ theory.
Be on the safe side: The FDA mandates good manufacturing practices that ensure proper medical device design. This article discusses medical device design research, advocating a user-centered approach to health care products and devices as good business.
Heart maps and tarot cards: QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.
For GE Medical Systems each customer is a market of one: GE Medical Systems Group used two types of mailed surveys to encourage customers to voice their opinions. The first survey, called the post-installation tracking study, asked for the customer's opinion of the sales process, preinstallation, delivery, installation, training and product performance for their recent purchase. The second survey, the sales and service tracking study, asked the customer to evaluate GE Medical's total account management and service delivery performance.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

For Toshiba America Medical Systems, satisfaction research removes uncertainty from customer relationships: Toshiba America Medical Systems uses a finely-tuned customer satisfaction research process, married with external analyst data, to maintain a handle on customers’ perceptions of company performance.
Trade Talk: Landmark health care bill contained win for researchers: The 2010 health care bill included a modified version of the Physician Payment Sunshine Act that effectively excludes the honoraria that are usually paid to doctors for taking part in scientific survey and marketing research from the Sunshine Act’s reporting requirements.
Qualitatively Speaking: How big pharma is misusing qualitative marketing research: Qualitative shouldn’t be substituted for quantitative, nor should it be overlooked in favor of quantitative. Yet, the author argues, that’s just what some pharmaceutical firms are doing.
Rapport and reports - what matters to health-care research end users?: Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.
The two-room focus group: how to restructure and enrich responses: The author suggests that challenging the traditional focus group set-up will get respondents thinking outside the box to provide richer, more creative feedback.