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How-To Conduct Market Research In The Medical Industry

We've grouped together all the information our site contains on market research in the Medical industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 43 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Stretched thin: Why $1 million is too much to manage in health care primary research
In this article, the author details the drawbacks of asking full-time employees to manage more than $1 million in health care primary research in a year.
A Colorado HMO ties patient satisfaction to physician incentives
TakeCare HMO conducted a telephone satisfaction survey to gauge its primary-care physicians' performance in three crucial areas: access to care, physician care, and the office staff and environment. Rather than using a research firm to conduct these phone surveys, the HMO used specially trained employees.
A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
Will big privacy kill big data in health care?
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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