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How-To Conduct Market Research In The Medical Industry

We've grouped together all the information our site contains on market research in the Medical industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Will big privacy kill big data in health care?
Big data comes with big challenges. The author discusses how patient privacy challenges and violations affect big data in health care.
What marketers and researchers need to know about vaccines
This article outlines three ways vaccines are different from other pharmaceutical products and offers six tips for establishing a successful business, marketing and research strategy in the category.
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
In Case You Missed It... August 2013
News and notes on marketing and research: Latino growth; health insurance rankings

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.
Voice mail ethnography captures a day in the life of an oncologist
MarketVision Research explores the lives of both oncologist (ONCs) and oncology nurses (ONC RNs) to provide a complete picture of their daily challenges, professionally and personally through voice mail-based ethnography.
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care
The costly impact of implicit questions in doctor-patient conversations
Kathryn Ticknor takes a deep dive into actual doctor-patient interactions to illustrate the disconnects that can occur when the two parties try to talk.

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Related Events

2015 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 28-29, 2015
The 2015 Canadian Pharma Market Research Conference will be held on April 28-29 in Toronto.
2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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