How-To Conduct Market Research In The Medical Industry

We've grouped together all the information our site contains on market research in the Medical industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 33 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to make sure your physician surveys are giving you accurate information: In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.
Use care, preparation when conducting medical qualitative research: Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.
Heart maps and tarot cards: QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.
For GE Medical Systems each customer is a market of one: GE Medical Systems Group used two types of mailed surveys to encourage customers to voice their opinions. The first survey, called the post-installation tracking study, asked for the customer's opinion of the sales process, preinstallation, delivery, installation, training and product performance for their recent purchase. The second survey, the sales and service tracking study, asked the customer to evaluate GE Medical's total account management and service delivery performance.
10 tips for conducting better product research with clinicians: When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.