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How-To Conduct Market Research In The Medical Industry

We've grouped together all the information our site contains on market research in the Medical industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 38 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Patients prescribe dose of neatness for physicians
Patients weigh in on what they expect from a physician's appearance and physical presentation.
A field test of Rogers’ adoption typology among health care providers
Does the Rogers adoption typology stand up when applied to physicians and the drugs they prescribe? Research found that a higher percentage of medical personnel fell into the Innovator, Early Adopter and Early Majority categories than would be expected according to Rogers’ theory.
Using role play and guided imagery for concept generation
For designers of new products, the author recommends conducting role play exercises in which the participants put themselves in the users’ shoes. By paying attention to physical and emotional reactions to situations encountered during the role play, designers can create products that that really serve users’ needs.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Faster than a speeding survey: Part I: Rules of the road for online research with physicians
Physicians expect and should receive an enjoyable time when they take a survey out for a spin, but there are several safeguards that researchers and panel vendors must take to ensure that everyone emerges unscathed when the trip is over.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Seven tips for a successful recruit for difficult medical market research projects
Medical market research can require a deeper understanding of the respondent than many other types of research. Here are strategies for gaining that understanding.
What marketers and researchers need to know about vaccines
This article outlines three ways vaccines are different from other pharmaceutical products and offers six tips for establishing a successful business, marketing and research strategy in the category.
A LifeScan researcher extols the value of active management of the research process
Lawrence Cesnik details how vigilance and team-building drove a successful effort to refine messaging for OneTouch diabetes-related products.
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.

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Related Events

2014 CANADIAN PHARMA MARKET RESEARCH CONFERENCE
April 29-30, 2014
The 2014 Canadian Pharma Market Research Conference will be held on April 29-30 at the Sheraton Toronto Airport and Conference Centre in Toronto.
2014 PHARMA CI CONFERENCE AND EXHIBITION
September 9-10, 2014
The 2014 Pharma CI Conference and Exhibition will be held on September 9-10 at the Hilton Parsippany Hotel in Parsippany, N.J.

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