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How-To Conduct Market Research In The Medical Industry

We've grouped together all the information our site contains on market research in the Medical industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Patients prescribe dose of neatness for physicians
Patients weigh in on what they expect from a physician's appearance and physical presentation.
Dairy calcium ads change attitudes
Representatives of the dairy industry knew that the calcium in milk helps build strong bones and ward off osteoporosis, they just needed to let medical professionals know the benefits of the popular drink. So the dairy industry released a series of ads targeting medical professionals. Market research, including pre-testing by telephone and post-testing by mail, proved these ads effective in spreading the good word about milk.
Study predicts growth in home medical diagnostic market
Packaged Facts explores the at-home diagnostics market, including blood and urine tests, women's diagnostic tests and blood pressure tests.
Trade Talk: Bringing a little private enterprise to Medicaid
A profile of a firm that found and filled a gap in the Medicaid prescription reimbursement process.
For GE Medical Systems each customer is a market of one
GE Medical Systems Group used two types of mailed surveys to encourage customers to voice their opinions. The first survey, called the post-installation tracking study, asked for the customer's opinion of the sales process, preinstallation, delivery, installation, training and product performance for their recent purchase. The second survey, the sales and service tracking study, asked the customer to evaluate GE Medical's total account management and service delivery performance.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Stretched thin: Why $1 million is too much to manage in health care primary research
In this article, the author details the drawbacks of asking full-time employees to manage more than $1 million in health care primary research in a year.
Qualitatively Speaking: Tested and approved
This article explores how online qualitative with sexually-active gay men helped explore a sensitive topic and aided the development of a health care service.
Ethnography reveals top four physician-patient conversational gaps
The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.
How pharma can use mobile to boost clinical trial participation
Based on data from a research study regarding using mobile health technology to strengthen the physician-patient connection, specifically regarding clinical trials, the author offers four tips to improve the health care experience.
Improving the patient experience: Dos and don'ts for doctors
A study conducted by Catalyst Healthcare Research finds 10 ways to improve the patient experience in the doctor's office.

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Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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