Market Research Resources For Medical and Surgical Products

We've grouped together all the information our site contains on market research for the medical and surgical products industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Making contacts: As part of its total quality management effort, Wessley-Jessen used a range of research strategies to help improve the company’s performance. It held focus groups with opticians, optometrists and ophthalmologists to determine the service attributes to measure in a mailed survey to its customers. The company then mailed surveys to an extensive customer base. By applying quadrant analysis to the quantitative results, the company was able to determine which areas to concentrate on in its total quality management process. The company also sought input from its own employees.
10 tips for conducting better product research with clinicians: When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.
For GE Medical Systems each customer is a market of one: GE Medical Systems Group used two types of mailed surveys to encourage customers to voice their opinions. The first survey, called the post-installation tracking study, asked for the customer's opinion of the sales process, preinstallation, delivery, installation, training and product performance for their recent purchase. The second survey, the sales and service tracking study, asked the customer to evaluate GE Medical's total account management and service delivery performance.
Designing medical products for the global economy: Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable. This article discusses designing medical products for the global market using cross-cultural research, including avoiding common pitfalls, when to use cross-cultural research, defining procedures, incorporating a study control, and costs.
Use care, preparation when conducting medical qualitative research: Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips for conducting better product research with clinicians: When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.
For Toshiba America Medical Systems, satisfaction research removes uncertainty from customer relationships: Toshiba America Medical Systems uses a finely-tuned customer satisfaction research process, married with external analyst data, to maintain a handle on customers’ perceptions of company performance.