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Market Research Resources For Medical and Surgical Products

We've grouped together all the information our site contains on market research for the medical and surgical products industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Study predicts growth in home medical diagnostic market
Packaged Facts explores the at-home diagnostics market, including blood and urine tests, women's diagnostic tests and blood pressure tests.
In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
For GE Medical Systems each customer is a market of one
GE Medical Systems Group used two types of mailed surveys to encourage customers to voice their opinions. The first survey, called the post-installation tracking study, asked for the customer's opinion of the sales process, preinstallation, delivery, installation, training and product performance for their recent purchase. The second survey, the sales and service tracking study, asked the customer to evaluate GE Medical's total account management and service delivery performance.
What marketers and researchers need to know about vaccines
This article outlines three ways vaccines are different from other pharmaceutical products and offers six tips for establishing a successful business, marketing and research strategy in the category.
Use care, preparation when conducting medical qualitative research
Because medical market research respondents are not self-selecting, qualitative researchers are advised to take time to learn about their needs and limitations - emotionally and physically - and do what they can to meet respondents as they are.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... August 2014
News and notes on marketing and research: health care goes digital; dollar store popularity.
What marketers and researchers need to know about vaccines
This article outlines three ways vaccines are different from other pharmaceutical products and offers six tips for establishing a successful business, marketing and research strategy in the category.
Using research to identify the barriers to regulatory approval
The author explains a method for identifying and mitigating the development risks associated with a regulated health care product’s life cycle.
10 tips for conducting better product research with clinicians
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.

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