How To Conduct Market Research With Mothers

We've grouped together all the information our site contains on market research with Mothers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Back-to-school shopping sprees - on a budget
Let me show you what I need: Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.
Research helps Boy Scouts of America communicate an active, adventurous image: Boy Scouts of America used focus groups with former Cub Scouts and their mothers, along with ongoing tracking research, in the development of a marketing campaign that would increase awareness that Boy Scouting is an activity-oriented program that differs in many respects from Cub Scouting.
Kid-tested, mother-approved: Examines the effects that mothers and teens have on each other as buyers and consumers of products.
Getting to win-win: Moms and their kids have distinct motivations for the products they buy. By understanding those motivations and how they intersect and conflict, marketers can design products and marketing campaigns that satisfy both groups.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Conducting ethnographic research with Hispanic consumers: Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.
How research can connect shopper attitudes and behaviors: This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.
Moms and their (mis)perceptions of processed foods: At the Institute of Food Technologists' annual wellness conference, HealthFocus International convened a panel of five mothers to discuss U.S. perceptions and understanding of processed foods.
Comprehensive study uses research to do Sigmund a solid: A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.
Understanding the Latina shopper: Research from Redbean Society and New American Dimensions indicates that there is great variance - and therefore diverse marketing opportunities - among Latinas.