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How To Conduct Market Research With Mothers

We've grouped together all the information our site contains on market research with Mothers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research helps Boy Scouts of America communicate an active, adventurous image
Boy Scouts of America used focus groups with former Cub Scouts and their mothers, along with ongoing tracking research, in the development of a marketing campaign that would increase awareness that Boy Scouting is an activity-oriented program that differs in many respects from Cub Scouting.
Food marketing to tweens and teens
Examines the effects that mothers and teens have on each other as buyers and consumers of products.
What motivates moms and kids as consumers?
Moms and their kids have distinct motivations for the products they buy. By understanding those motivations and how they intersect and conflict, marketers can design products and marketing campaigns that satisfy both groups.
Moms use remote digital ethnography to capture their child-transport troubles
Mobile devices were used as the primary data gathering tool in a study that asked mothers to detail the hassles they encounter when transporting their kids. Audio verbatims and digital photographs were among the various forms of documentary evidence submitted by respondents.
For Father's Day, most males opt out of man-to-man gifting

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... November 2014
News and notes on marketing and research: group prenatal care; senior citizens on volunteerism
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Survey Monitor January 2015
A collection of recent consumer and business marketing research findings
Why there's no replacement for face-to-face research
The author shares several stories from the recent past to support her argument that there is no true online equivalent for face-to-face qualitative research.
Queue Bits: Money tops list of major causes of stress internationally
Marketing research and insights news and information. This issue's keywords: top brands; causes of stress; smartphones; customer service

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