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Using Market Research With Natural Health Care Products

We've grouped together all the information our site contains on market research with Natural Health Care Products to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Growing market segment focuses on health and sustainability
Examines the lifestyles and other facets of a consumer segment called LOHAS (lifestyles of health and sustainability), as explained by The Natural Marketing Institute.
Trade Talk: On tap for 2007: simplicity, Amazonia, sustainability
A look at the forecast for 2007’s trends from Chicago research firm Mintel.
Case studies show value of mixing traditional and technology-based qualitative approaches
In separate projects involving financial services and alternative medicines, Research International found that a mix of traditional and new qualitative methods was the most effective approach.
Trade Talk: Studies track health trends and their opposites
Examines health and wellness trend predictions from the Natural Marketing Institute. Each trend has an accompanying opposite trend. For example, a new movement toward increased attention to personal health care is paired with growing numbers of people who actively don't care about exercising and watching what they eat, etc.
Americans confused on how to catch and treat the common cold
Most consumers harbor myths about what causes a cold and what remedies are effective, and many will turn to chicken soup before pharmaceutical products.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to address cultural conceptions of illness, health and wellness
The author explores factors in several countries that affect patients’ and doctors’ approaches to health and medicine and their implications for global health care marketing research.
Conducting in-the-moment mobile research with physicians
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.

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