Hot To Conduct Market Research For Newspapers and Magazines

We've grouped together all the information our site contains on market research with Newspapers and Magazines to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research shows niche in older adult market for "Grandparents" magazine: Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.
Developing Affinity: Cahners Publications and Simmons Market Research Bureau developed Affinity Index, a method of measuring the intensity of the relationship readers have with the publications that serve their respective industries. By quantifying reader feelings, the Affinity Index lets publications go a step beyond the usual methods of explaining their readership to advertisers: circulation numbers and/or demographics. To determine a magazine's Affinity Index, questionnaires are mailed to a sampling of its readers.
Research shows medical publication "listens": Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.
Research propels Midwest Living to a fast start: Marketing research reveals important demographic information for Midwestern publisher.
Recording a revolution: To identify audience interest and needs for EQ, a music recording publication, researchers mailed a survey to potential readers. The study inventoried advertisements in industry publications to estimate the potential market share and it employed informal interviews with industry contacts to ascertain the market potential. The researchers also tested potential titles by asking regional and national distributors to respond to dummy magazine covers.