Market Research For Non-Profit and Fund Raising

We've grouped together all the information our site contains about market research for Non-Profit and Fund Raising to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Looking for bright spots among the gloom: A quick search of holiday-related news found a few reasons for hope (consumers say they plan to give more to charity this year) along with indications that even the very rich are feeling the need to cut back on their spending.
Addressing many, speaking to one: AIDS Institute used focus groups and Perception Analyzers in its development of a multimedia campaign to convince more women to get prenatal care.
Money well spent: United Way of Minneapolis conducted phone interviews before and after a paid advertising campaign to see if the advertising campaign was worthwhile.
Preserving the preservationists: The U.S. Fish and Wildlife Service enlists the help of a research and advertising firm to determine how to reach a new audience and broaden the market for duck stamps, currently required for duck hunters and of interest to stamp collectors. The focus groups tested a range of creative appeals, including: buying the stamps as a way to save the environment; buying and collecting them as an investment; and giving stamps as gifts to others. The focus groups helped determine that the stamps’ beauty and collection value weren’t enough to entice buyers, and instead, stamps were offered to consumers as a way to save wetlands.
Quest research pays off for United Way: In the past, marketing research was too expensive for many United Way organizations. But all that has changed, thanks to a new research program called Quest. By utilizing innovative survey techniques and technology, Quest allows United Way organizations to improve communications, identify key services and improve fundraising easily and inexpensively.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... June 2010: News and notes on marketing and research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews
Ad agency uses Web-based qualitative with teens to help develop public-service campaign: The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.
Research-on-research helps American Cancer Society assess the best modes for an ongoing study: The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.