Market Research For Non-Profit and Fund Raising

Related Articles

There are 19 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research-on-research helps American Cancer Society assess the best modes for an ongoing study

The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.

How a lack of money turned me into an innovative researcher

Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Here's looking at you, kid

Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.

Minting a new Mint

Mint Museum of Art used focus groups and mailed questionnaires to measure awareness, usage and attitudes toward the existing museum and a proposed new museum. The information was used to guide marketing of both the old and new museums.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a lack of money turned me into an innovative researcher

Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

How to design research for public release

Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

In Case You Missed It... June 2010

News and notes on marketing and research: anti-drinking advertising can backfire; Florida law enforcement using focus groups to solve cold cases; writing hotel reviews

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