How To Conduct Office Product Market Research

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

On the wings of an eagle

After a merger between Georgia-Pacific Corporation and Great Northern Nekoosa Papers, researchers applied a three-pronged strategy to determine how to structure different parts of the new company. They used one-on-one interviews with senior management of the key merchant distributors of G-P's papers, focus groups with printers and designers who were major users of Hopper and Nekoosa premium papers, and quantitative surveys of office paper buyers, printers and designers.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

Syndicated study tracks trends in office furniture

Kennedy Research Inc. conducts a quarterly Office Trends study to gain insights and information on the office industry. The firm mails a questionnaire to participants from a panel of key industry experts drawn primarily from top dealers, contractors, general managers, design firms, architects and Fortune 500 companies. The article describes the key questions in the study and highlights how three companies have used the results in their businesses.

Fluid and flexible

Office furniture maker Bretford used research with architects, interior designers and facility managers to create its new Liquid Power line of office furniture. Aiming at high-tech companies, the company and its design company partner sought to develop an office furniture system that could easily adapt to demand for electrical outlets and quickly changing personnel needs.

Get their stamp of approval

Many companies measure customer satisfaction but few of them stop to ask customers an important question: "What is the experience you want from us?" Pitney Bowes used research to find out what its customers wanted and changed a number of internal practices to better align with customer needs.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Ethnography-based hybrid research stretches four continents to study workplace interaction

Herman Miller conducted a global hybrid research project to observe how people behave and collaborate in the office to inform new product development.

Families in no rush for back-to-school shopping

How 3-D storytelling collages can jump-start focus group discussions

The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

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