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How To Conduct Market Research In The Packaged Goods Industry

We've grouped together all the information our site contains on market research with the Packaged Goods Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 73 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Consumers unsure how to solve packaging waste problems
Pollution has become a hot topic. This article discusses packaging waste problems and factors in resolving the problems, including consumer involvement.
Using creative packaging to encourage kid-brand engagement
Creative packaging is the first step to fostering brand engagement among kids. Interactive packaging that gives kids a call to action can bring a positive brand experience to the highly-connected lives of today's youth. See what Neopets and Lego are doing right.
Not always child's play - getting branded characters to perform
Using animated licensed characters on packaging is one of the oldest tricks of the trade yet brands still struggle to make it work for them. The following article includes the five tiers of using branding characters to create the greatest positive impact.
The right message for the right category: Using social influence at the shelf
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Making the move to mobile research: A primer for client and supplier-side research professionals
The authors outline the internal processes behind their decision to use mobile methods for CPG and pharmaceutical research projects.
How brands can compete in the reputation economy
This article addresses why sustainability is a reputational issue, how stakeholders influence reputations and why effective stakeholder communication and measurement drive desirable business outcomes.
Trade Talk: An MR dispatch from Myanmar
Quirk's Editor Joseph Rydholm talks with Lyndal Pearce of Millward Brown in Myanmar to get a glimpse of what it's like as a researcher on the ground in an emerging market.
With QR codes, consider the consumer first
Indiscriminately placing QR codes without proper planning on the part of marketers has led to dismal usage by consumers. Understanding the behavior of the consumer is crucial to saving the QR code from extinction - but is it too late?
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.

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