Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

How To Conduct Market Research With Paper Goods

We've grouped together all the information our site contains on market research with Paper and Related Products to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 5 articles in our archive related to this topic.

Qualitative technique helps Scott Paper find out if consumers cotton to new Cottonelle
Scott Paper used Building Blocks, a qualitative research technique, to get consumers to build their ideal toilet paper. The information was used in the development of Cottonelle.
Research with business customers drives Georgia-Pacific Corp.'s massive reorganization effort
After a merger between Georgia-Pacific Corporation and Great Northern Nekoosa Papers, researchers applied a three-pronged strategy to determine how to structure different parts of the new company. They used one-on-one interviews with senior management of the key merchant distributors of G-P's papers, focus groups with printers and designers who were major users of Hopper and Nekoosa premium papers, and quantitative surveys of office paper buyers, printers and designers.
In Case You Missed It...March 2008
News and notes on marketing and research: Avon; the stationery market; teens and social media
Brawny takes a giant step into research
The James River Corp. used focus groups as part of a nine-month research project that examined all phases of its Brawny brand franchise.
Families in no rush for back-to-school shopping

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Families in no rush for back-to-school shopping

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.