Learn About Conducting Market Research With Parents

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There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Back-to-school shopping sprees - on a budget
Kid-tested, mother-approved: Examines the effects that mothers and teens have on each other as buyers and consumers of products.
In Case You Missed It... February 2013: News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
Adding ‘prosumers’ to your groups can provide a creative boost: Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.
Back-to-school shopping down but not out

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Dads are a rising consumer force ignored by most brands: No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.
In Case You Missed It... February 2013: News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
In Case You Missed It... January 2013: News and notes on marketing and research: Eye tracking used for the impaired; a universal rating system for apps
Family research: Keep on trying 'til you reach the highest (common) ground: This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
Families in no rush for back-to-school shopping

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