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Learn About Conducting Market Research With Parents

We've grouped together all the information our site contains on market research with Parents to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Understanding kid and tween brand affinity
Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.
Teen poll shows mixture of optimism and pessimism
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.
In Case You Missed It... January 2013
News and notes on marketing and research: Eye tracking used for the impaired; a universal rating system for apps
Guidelines for easing parental fears regarding online research
When interviewing kids online, researchers can take the steps outlined here to reassure nervous parents that family privacy is being respected and that the online research process is safe.
Trade Talk: Report shows the changing face of motherhood
Research shows that today’s mothers of newborns are older, better educated, less likely to be white and less likely to be married than their counterparts were in 1990.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

12 strategies for keeping your Gen Z community engaged
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.
Dads are a rising consumer force ignored by most brands
No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
In Case You Missed It... January 2013
News and notes on marketing and research: Eye tracking used for the impaired; a universal rating system for apps
Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Telephone

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--50+ stations
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--200+ stations

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Related Suppliers: Research Panels

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Industries

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