Learn About Conducting Market Research With Parents

We've grouped together all the information our site contains on market research with Parents to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 23 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Back-to-school shopping sprees - on a budget
Trade Talk: Report shows the changing face of motherhood: Research shows that today’s mothers of newborns are older, better educated, less likely to be white and less likely to be married than their counterparts were in 1990.
Online in-depth proves its promise: The authors profile an online project that used blogs and other text-based methods to conduct research with moms and dads. Among the goals of the Parenthood Project was to investigate how deeply engaged respondents would be in such an online environment and what level of emotion they would express.
Is the 'modern' family the model family for quality time?: Respondents with children in the household who are not married but living with a partner report the highest number of hours spent with family each week (31.5 hours), according to data from Chicago research company Mintel.
Understanding kid and tween brand affinity: Rather than being me-focused and anxious to grow up, most kids and tweens are interested in brands meant for them that bring families together, according to research by the author’s firm. This article provides eight key drivers in creating a brand that will win with kids/tweens and their parents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Dads are a rising consumer force ignored by most brands: No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.
In Case You Missed It... February 2013: News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
In Case You Missed It... January 2013: News and notes on marketing and research: Eye tracking used for the impaired; a universal rating system for apps
Family research: Keep on trying 'til you reach the highest (common) ground: This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
Families in no rush for back-to-school shopping

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