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How-To Conduct Market Research For Pharmaceutical Products

We've grouped together all the information our site contains on market research for the pharmaceutical products industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 69 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How pharma can use mobile to boost clinical trial participation
Based on data from a research study regarding using mobile health technology to strengthen the physician-patient connection, specifically regarding clinical trials, the author offers four tips to improve the health care experience.
A prescription for testing multi-page print ads online
Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
Dean/Frist debate livens up PMRG conference
A PMRG press release details the heath care reform debate between former Governor Howard Dean and former Senator Bill Frist at the PMRG annual conference in March 2011.
Rapport and reports - what matters to health-care research end users?
Researchers from Observant LLC and Pfizer explore what the key satisfaction drivers are among health-care and pharmaceutical end users. Results suggest anticipation of needs, excellent rapport and boardroom-ready reports matter most.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The role of the caregiver in health care market research
Researchers in many other industries solicit the input and perspectives of those inside their target consumers’ spheres of influence. It’s time health care and pharmaceutical marketing researchers did the same.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
Analyzing a pharmaceutical product’s key drivers
The author explores the use of principal component analysis to examine wave-to-wave changes in a tracking study.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.
Seven tips for a successful recruit for difficult medical market research projects
Medical market research can require a deeper understanding of the respondent than many other types of research. Here are strategies for gaining that understanding.

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