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How-To Conduct Market Research For Pharmaceutical Products

We've grouped together all the information our site contains on market research for the pharmaceutical products industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 73 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Study gathers physicians' reactions to pharmaceutical sales forces
Total Research Corporation conducted a phone survey of primary health care physicians to determine their reactions to pharmaceutical sales forces. The article reviews findings related to increases in sales representatives; time spent with sales representatives; reactions to co-promotion; which companies call on the same physicians; and which sales representative services are valued most by physicians.
Stiefel Laboratories hopes updated packaging will attract new users without alienating current consumers
Using customer surveys, Stiefel Laboratories discovered that some of its soap users purchased the product on impulse rather than on a doctor’s recommendation. With the goal of increasing these impulse buys, the tested two new potential packaging designs. Using a simulated store shelf planogram, researchers determined how quickly the Oilatum box was seen and how long respondents looked at it. Consumers then viewed the designs separately to determine the points on the packaging they noticed first, second, etc. The researchers used eye tracking and verbal interviews to collect data.
USP asks pharmacists to evaluate new drug information source
United States Pharmacopia used telephone interviews with pharmacists in developing a CD-ROM version of the company's voluminous print publication.
Face/Off: A pharmaceutical projection technique
One-on-ones with health care professionals can be challenging. This article discusses pharmaceutical Face/Off, a role-playing technique that may be a helpful research tool with a variety of professionals.
Rx DTC advertising: a delicate balance
Effective prescription direct-to-consumer (DTC) advertising has to achieve a delicate balance between attitudes and behaviors among consumers and physicians, which can make it more challenging than advertising non-prescription products. This article discusses the delicate balance of prescription DTC advertising and how to create that balance.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Use research to make sure your product's positioning is solid, relevant
Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.
A typology of managed care organizations
Examining and classifying managed care organizations will give pharmaceutical companies insights into how best to work with them.
Stretched thin: Why $1 million is too much to manage in health care primary research
In this article, the author details the drawbacks of asking full-time employees to manage more than $1 million in health care primary research in a year.
What physician research can teach us about prioritizing people, not products
The authors outline how segmenting doctors to understand their emotional drivers can help put the focus on the human side of the health care process and less on brand names and marketing.
How pharma can use mobile to boost clinical trial participation
Based on data from a research study regarding using mobile health technology to strengthen the physician-patient connection, specifically regarding clinical trials, the author offers four tips to improve the health care experience.

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Related Events

2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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