How-To Conduct Market Research For Pharmaceutical Products

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

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This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

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As preferred vendor lists grow in popularity, we need to ask: Are they causing more headaches than they were intended to solve?

Tips to make difficult medical recruiting easy

To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

How pharma can use mobile to boost clinical trial participation

Based on data from a research study regarding using mobile health technology to strengthen the physician-patient connection, specifically regarding clinical trials, the author offers four tips to improve the health care experience.

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The authors outline how segmenting doctors to understand their emotional drivers can help put the focus on the human side of the health care process and less on brand names and marketing.

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