Conducting Market Research With Pharmacies and Drug Stores

Related Articles

There are 3 articles in our archive related to this topic.

Your prescription is ready

United States Pharmacopia used telephone interviews with pharmacists in developing a CD-ROM version of the company's voluminous print publication.

Research ensures success for Seldane

Merrell Dow Pharmaceuticals used phone surveys and interviews with allergy sufferers and physicians to determine the market potential for its breakthrough allergy medication Seldane.

Insights on a new site

A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Big Pharma, the new economy and its effect on marketing research

Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

How to submit patient or physician attitudinal survey data to medical journals

The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.

How to obtain a 360-degree view of pharmaceutical usage

By combining ethnographic and other research methods, pharmaceutical firms can get a fuller picture of how patients use - or don’t use - the medications prescribed to them.

Trade Talk: Is pressure from cashiers corrupting customer sat?

Quirk's Editor Joseph Rydholm looks at the practice of soliciting customer feedback survey participation at the cash registers.

Trade Talk: Eisenberg book looks at why we buy

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