How-To Conduct Market Research With Physicians

Related Articles

There are 29 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

It makes more than cents

The process of modeling the return-on-investment of health care expenditures should involve looking at things from a human standpoint as well as a financial one, the authors argue.

To field successful medical interviews, run them through these tests

Medical marketing research interviews bring with them a host of specialized needs and potential problem areas. For example, interviewing doctors - who place a high value on their time - can be tricky and the use of specialized medical terminology can be hard for interviewers. The authors walks through many steps in the medical interview process and offers tips and advice on how to field quality research.

One true methodology?

By adhering to a set of moderator best practices no matter the qualitative methodology, the author argues that complaints about the qualitative process can be effectively neutralized.

Taking a page from the offline world

Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.

Multiple methods for multiple specialties

Reaching doctors for research purposes isn’t easy and requires a multi-pronged approach, which this article explores, using phone-to-Web recruits, fax-to-Web recruits, etc.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Lessons to keep in mind when interviewing via Webcam

An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

Data Use: A systematic method for checking online questionnaires

The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.

Doctors prescribe the best ways for pharma reps to sell to them

Drawing from candid physician responses during research interviews, the author offers dos and don’ts for the pharmaceutical sales process.

Using patient profiling to improve the pharma buying process

How research can help pharma marketing teams find the most effective ways to communicate a product’s benefits to physicians and their patients.

Dean/Frist debate livens up PMRG conference

A PMRG press release details the heath care reform debate between former Governor Howard Dean and former Senator Bill Frist at the PMRG annual conference in March 2011.

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