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How-To Conduct Market Research With Physicians

We've grouped together all the information our site contains on market research with physicians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How simulators can aid successful pharmaceutical product launches
Computer simulations can be effective predictors of a new pharmaceutical product’s success or failure but there are factors particular to the medical industry that must be taken into consideration
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Trade Talk: Online pharma MR course gets an update
An interview with Don Marek, executive director of the Marketing Research Institute International, detailing the changes to an online pharma market research course.
Physician focus groups revisited
Marketing research with health care professionals has changed during the last decade. This article discusses what has changed and what has not, including qualitative research, recruitment, facilities, food, group dynamics and moderator.
Data Use: Forecasting new product market potential in the pharmaceutical industry
A primer on an analog-based approach to forecasting new product market potential.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.

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Related Events

2014 EUROPEAN PHARMA MARKET RESEARCH CONFERENCE
October 21-22, 2014
The 2014 European Pharma Market Research Conference will be held on October 21-22 at the Hyatt Regency Mainz Hotel, Mainz, Germany.

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