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How-To Conduct Market Research With Physicians

We've grouped together all the information our site contains on market research with physicians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Study predicts growth in home medical diagnostic market
Packaged Facts explores the at-home diagnostics market, including blood and urine tests, women's diagnostic tests and blood pressure tests.
Designing medical products for the global economy
Medical products are particularly sensitive to cultural influence because the differences in medical practices throughout the world are considerable. This article discusses designing medical products for the global market using cross-cultural research, including avoiding common pitfalls, when to use cross-cultural research, defining procedures, incorporating a study control, and costs.
Data Use: A systematic method for checking online questionnaires
The author explains how his firm’s BOWLSR technique can avoid survey instrument - based problems with online research.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
Apostles preach and Rebels yell - How pharma sales reps can use customer service to increase retention
Kantar Health's annual rankings of pharmaceutical companies in the U.S. and Europe indicate customer retention is the key metric in a world where building relationships with physicians has become more crucial than the sheer volume of sales visits.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Applying behavioral economics to research physician decision-making
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.
Meta-analysis offers research on research for MR
Meta-analysis is a relatively new research-on-research tool that marketing researchers can use to examine a collection of results across multiple primary studies. This article covers the basics of meta-analysis and addresses some criticism toward it.
How a 360-degree research approach provides a deeper understanding of the patient experience
The author outlines a research process by which pharmaceutical and health care companies can learn what life is like for patients afflicted by an illness.

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