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How-To Conduct Market Research With Physicians

We've grouped together all the information our site contains on market research with physicians to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 67 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Dairy calcium ads change attitudes
Representatives of the dairy industry knew that the calcium in milk helps build strong bones and ward off osteoporosis, they just needed to let medical professionals know the benefits of the popular drink. So the dairy industry released a series of ads targeting medical professionals. Market research, including pre-testing by telephone and post-testing by mail, proved these ads effective in spreading the good word about milk.
Microcomputer mapping aids health care marketers
Microcomputer mapping has become an indispensable planning and marketing tool for many health care marketers who are faced with decisions based on geographic data. The article describes how this has been used to reach patients and physicians. It also explains requirements for creating thematic maps.
Study gathers physicians' reactions to pharmaceutical sales forces
Total Research Corporation conducted a phone survey of primary health care physicians to determine their reactions to pharmaceutical sales forces. The article reviews findings related to increases in sales representatives; time spent with sales representatives; reactions to co-promotion; which companies call on the same physicians; and which sales representative services are valued most by physicians.
Focus groups with physicians have different requirements than those with consumers
This article highlights the key factors that should be considered in implementing focus groups with physicians to maximize the quality of the research. Issues include recruitment and screening considerations, the need to elicit personal perspectives rather than expert judgments about the product, and specific implementation considerations to create a focus group that fully engages the participants.
A study of physicians' reactions to health care reform
The United States’ health care system is terminally ill and in need of heroic efforts and sacrifices to save it. While much has been written about how system changes will affect patients, health care providers really have not been considered. This article summarizes the results of an independent research study that assessed physicians’ current attitudes about their profession and the factors that are dramatically affecting them.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips for conducting better product research with clinicians
When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Tips to make difficult medical recruiting easy
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.

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Related Events

2016 PHARMA CI EUROPE CONFERENCE AND EXHIBITION
February 18-19, 2016
The Pharma CI Europe Conference and Exhibition will be held on February 18-19 at the Paris Charles de Gaulle Airport Marriott Hotel in Paris.

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