How-To Conduct Market Research With Physicians

Related Articles

There are 61 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Online pharma MR course gets an update

An interview with Don Marek, executive director of the Marketing Research Institute International, detailing the changes to an online pharma market research course.

How to evoke respondents’ brand-related stories

The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.

A mix of high-tech and old-tech

Using the fax machine to recruit physicians works surprisingly well, the author says. She argues that the faxed invitation, when done right, can eliminate the bias that Web-based recruiting introduces.

Interviews with pediatricians found mistrust of pharma firms’ CRM and SFA programs

While customer relationship management and sales force automation programs can be a boon for pharmaceutical companies, the author’s research shows that they may also be alienating the very audience they are meant to exploit: doctors.

Ethnography reveals top four physician-patient conversational gaps

The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians

This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Tips to make difficult medical recruiting easy

To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

10 tips for conducting better product research with clinicians

When conducting research among clinicians, it's important to consider the unique medical environment and remember that clinicians are people, not just professionals.

Ethnography reveals top four physician-patient conversational gaps

The author outlines common gaps that exist when doctors interact with their patients and explores how understanding these disconnects can improve the health care process for both parties.

See more articles on this topic

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