How To Conduct Market Research For Public Affairs Industry

We've grouped together all the information our site contains on market research and Public Affairs to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Getting your money's worth with virtual targeting: Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.
Changing times?: A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.
Trade Talk: Book provides valuable insight into U.S. lifestyles: This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
Telephone survey measures city's quality of life measures: Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.
Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

CASRO responds: Best Practices Act in need of improvement, not elimination: A CASRO representative responds to MRA's Howard Fienberg's November 8, 2010, Quirk's e-newsletter article regarding the Best Practices Act, arguing that the bill is a step in right direction toward a nationwide data privacy policy.
By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Doubt dominates Americans' faith in fixing BP oil spill: According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.
Completing the Census - some skeptical, most receptive: While the majority of Americans plan to submit their 2010 Census forms, many are concerned about data privacy and whether or not the data will positively impact their communities.
Trade Talk: Keeping the regulatory wolves at bay

See more articles on this topic