How To Conduct Market Research For Public Affairs Industry

We've grouped together all the information our site contains on market research and Public Affairs to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Changing times?: A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.
Trade Talk: Book provides valuable insight into U.S. lifestyles: This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
Trade Talk: Consumers unsure how to solve packaging waste problems: Pollution has become a hot topic. This article discusses packaging waste problems and factors in resolving the problems, including consumer involvement.
Using paired comparisons to measure public reaction to health reform: This article discusses the a technique used in the 1994 American Values and Expectations for Health Care Reform Survey. The authors assert that developing valid and reliable measurements of public receptivity to specific health care reform initiatives requires asking questions that focus on personal behavior and values.
Teen poll shows mixture of optimism and pessimism: Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Nate Silver did it: Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.
CASRO responds: Best Practices Act in need of improvement, not elimination: A CASRO representative responds to MRA's Howard Fienberg's November 8, 2010, Quirk's e-newsletter article regarding the Best Practices Act, arguing that the bill is a step in right direction toward a nationwide data privacy policy.
By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Doubt dominates Americans' faith in fixing BP oil spill: According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.