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Conducting Market Research For the Public Relations Industry

We've grouped together all the information our site contains on market research with the Public Relations Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... July 2015
News and notes on marketing and research: how companies accepting blame benefit; response to Apple's electric vehicle
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
Using market research and public relations to trigger a media explosion
A case history of how a marketing research firm and a PR firm turned a survey on American Idol into a hot news story.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Are you convincing yourself your tactics are a strategy?
From e-mail marketing to PR and Web design, Lucy Davison describes why many MR firms are focusing on marketing tactics rather than a long-term strategy and how this can negatively affect businesses.
In Case You Missed It... July 2015
News and notes on marketing and research: how companies accepting blame benefit; response to Apple's electric vehicle
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
In Case You Missed It... January 2014
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group
How to design research for public release
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

See more articles on this topic

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