Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

How To Conduct Market Research In The Publishing Industry

We've grouped together all the information our site contains on market research with the Publishing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Research aids children's magazine
How Magic Window used research to improve its marketing toward children.
Reports assess effectiveness of business publication advertising
Cahners Research surveyed recipients of Cahners Advertising Research Reports (CARR) to analyze the effectiveness of business publication advertising. It analyzed the data to determine how various advertising strategies affected the “Remember Seeing” scores. Such strategies included using various sized ads or cover placement, using inserts, offering coupons and including or excluding price.
Marketers track, understand teens with syndicated studies
Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.
Trade Talk: Two books offer wealth of basic information
This article provides reviews of two books: The Insider's Guide to Demographic Know-How and Polls and Surveys: Understanding What They Tell Us.
Meet your press: Tips for working with trade journalists
Eight guidelines for building successful and mutually-beneficial relationships with the research industry media.

See more articles on this topic

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meet your press: Tips for working with trade journalists
Eight guidelines for building successful and mutually-beneficial relationships with the research industry media.
Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects
How the Web has affected lead generation for Buildings magazine and other B2B publications.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.