How To Conduct Market Research In The Publishing Industry

Related Articles

There are 24 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Conducting consumer research on the iPad

Researchers at Condé Nast draw from a study of four magazines to offer a five-point checklist for conducting research with and about iPad users.

How to submit patient or physician attitudinal survey data to medical journals

The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost

PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

Trade Talk: Readership survey "serves" Tennis magazines' marketing needs

A look at the the young, active, affluent lifestyle of Tennis magazine subscribers.

Trade Talk: Magazine purrs along nicely

A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects

How the Web has affected lead generation for Buildings magazine and other B2B publications.

Trade Talk: A new look for the next stage

Quirk's Editor Joseph Rydholm walks readers through the magazine's latest updates.

Tom Quirk explains the origins of Quirk’s Marketing Research Review

Quirk’s founder and publisher emeritus Tom Quirk tells the story of how his early careers in publishing and marketing research led to the creation of the magazine that bears his name.

Conducting consumer research on the iPad

Researchers at Condé Nast draw from a study of four magazines to offer a five-point checklist for conducting research with and about iPad users.

How to submit patient or physician attitudinal survey data to medical journals

The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.

See more articles on this topic

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