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How To Conduct Market Research In The Publishing Industry

We've grouped together all the information our site contains on market research with the Publishing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Conducting consumer research on the iPad
Researchers at Condé Nast draw from a study of four magazines to offer a five-point checklist for conducting research with and about iPad users.
Trade Talk: Magazine purrs along nicely
A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.
Trade Talk: Research aids children's magazine
How Magic Window used research to improve its marketing toward children.
Trade Talk: A new look for the next stage
Quirk's Editor Joseph Rydholm walks readers through the magazine's latest updates.
Research propels Midwest Living to a fast start
Marketing research reveals important demographic information for Midwestern publisher.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Meet your press: Tips for working with trade journalists
Eight guidelines for building successful and mutually-beneficial relationships with the research industry media.
Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects
How the Web has affected lead generation for Buildings magazine and other B2B publications.
Trade Talk: A new look for the next stage
Quirk's Editor Joseph Rydholm walks readers through the magazine's latest updates.
Tom Quirk explains the origins of Quirk’s Marketing Research Review
Quirk’s founder and publisher emeritus Tom Quirk tells the story of how his early careers in publishing and marketing research led to the creation of the magazine that bears his name.
Conducting consumer research on the iPad
Researchers at Condé Nast draw from a study of four magazines to offer a five-point checklist for conducting research with and about iPad users.

See more articles on this topic

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