How To Conduct Market Research In The Publishing Industry

Related Articles

There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

McGraw-Hill shows it's the place to get market information

McGraw-Hill, publishers of Electrical Construction & Maintenance magazine and Electrical Wholesaling magazine know the value of market research. Using a variety of techniques, including mailed questionnaires and telephone surveys, the company gathers information for the editorial and advertising sections of the McGraw-Hill magazines.

Research shows medical publication "listens"

Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost

PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

Trade Talk: Magazine purrs along nicely

A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.

General Mills marketing research decides cookbook cover

"Betty Crocker's Cookbook" has sold over 22 million copies, but as the flagship of their publishing line, General Mills Marketing experts needed to figure out a cover that could keep the book selling strong. A variety of techniques were used to figure out what book cover would sell best.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: A new look for the next stage

Quirk's Editor Joseph Rydholm walks readers through the magazine's latest updates.

Tom Quirk explains the origins of Quirk’s Marketing Research Review

Quirk’s founder and publisher emeritus Tom Quirk tells the story of how his early careers in publishing and marketing research led to the creation of the magazine that bears his name.

Conducting consumer research on the iPad

Researchers at Condé Nast draw from a study of four magazines to offer a five-point checklist for conducting research with and about iPad users.

How to submit patient or physician attitudinal survey data to medical journals

The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.

Trade Talk: Reader survey shows strong relationship

Quirk's editor Joe Rydholm offers some highlights from a recent reader survey and outlines some new editorial features that will be added in response to reader input.

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