How To Conduct Real Estate and Development Market Research

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There are 6 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Customer satisfaction research is Homecorp's secret formula for success: Homecorp, an apartment management firm, uses an annual survey and focus groups with residents to measure customer satisfaction.
Using mystery shopping for discrimination and sales practices monitoring: As mystery shopping has evolved from its roots as an evaluator of retail conditions, companies have used the method for a variety of uses. This article discusses mystery shopping as a tool for monitoring discrimination in sales practices.
Trade Talk: The Web drives sales, but not all by itself: A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.
Finding profitable business markets in the inner city: Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.
Part of the foundation: Arvida uses a comprehensive program of profiles, a questionnaire and telephone interviewing to track customer satisfaction, so that opportunities for major and incremental improvements can be implemented and tracked.