How To Conduct Market Research With Churches and Religious Groups

We've grouped together all the information our site contains on market research with Religion and Churches to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 2 articles in our archive related to this topic.

Religiously speaking: To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.
Trade Talk: Brand names offer emotional and psychological benefits: This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Familiarity breeds contempt? A study of positive bias in online communities: Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
High-tech sacrifices surge in Lent '09
In Case You Missed It... January 2009: News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser