How To Conduct Market Research With Churches and Religious Groups

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There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... January 2009: News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser
How a lack of money turned me into an innovative researcher: Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
A look at consistency in global non-probabilistic online samples: The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
Religiously speaking: To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.
Familiarity breeds contempt? A study of positive bias in online communities: Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How a lack of money turned me into an innovative researcher: Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
How to conduct values research in a qualitative setting: The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.
A look at consistency in global non-probabilistic online samples: The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
Trade Talk: Pray it, don't say it: Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.
Familiarity breeds contempt? A study of positive bias in online communities: Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.