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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 693 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Mobile qualitative finally hits its stride
The promise for conducting qualitative research using mobile phones is great but the technology has been slow to deliver on that promise – until now.
Data Use: An analysis of the impact of survey scales
Adam Cook examines many options for survey scales and offers some research-on-research that explores the effects of various scale point ranges.
Follow these five tips when surveying Web site visitors
The author provides five tips intended to help researchers gain more insightful information using site intercept surveying without damaging users' experience on the site.
The Researcher's Bookshelf: The AIM Process
This article, adapted and edited from a chapter in The AIM Process by Paul Conner, addresses the challenge created by a purpose-process disconnect and why MR must be actionable to be useful.
How to quantify the ROI of your B2B marketing collateral
This article provides an overview of the various techniques that B2B companies can use to measure the ROI for marketing and sales collateral.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

WEBINAR: DECONSTRUCTING DADS IN THE AISLE: A POWERFUL NEW INSIGHTS SOLUTION GETS THOUSANDS OF DADS TO SHARE THEIR STORY
August 5 1:00 p.m. CDT, 2015
iModerate is hosting a one hour Webinar, themed 'Deconstructing Dads in the Aisle: A Powerful New Insights Solution Gets Thousands of Dads to Share Their Story,' on August 5 at 1:00 p.m. CDT.
2015 SWMRA ANNUAL EDUCATIONAL FORUM
August 6-7, 2015
The Southwest MRA will hold its 2015 SWMRA Annual Educational Forum on August 6-7 at the Hilton Garden Inn in Austin, Texas.

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