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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 683 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

War Stories June 2012
True-life tales in marketing research.
The dos and don'ts of writing quality survey questions
With budgets in jeopardy and the ROI of research under scrutiny, the author argues that it’s more important than ever to craft surveys that are clear, concise and aligned with internal objectives.
How 'consultative' selling drives loyalty
A consultative approach to selling can improve loyalty, boost revenue and establish salespeople as trusted resources.
What skills and abilities are young researchers being taught?
Interviews with program directors and employers offer a look at graduate- and higher-level marketing research education and what companies are looking for in their new MR hires.
Research should be integrated and lead to strategic decision-making
Many companies have a misguided view of market research, looking at it as disconnected projects rather than as an integrated tool. By way of a case study, this article discusses the best use of research at companies, which is as a foundation for strategic planning and from a big-picture point of view.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

6TH CONFERENCE OF THE EUROPEAN SURVEY RESEARCH ASSOCIATION
July 13-17, 2015
ESRA will hold its 6th Conference of the European Survey Research Association on July 13-17 in Reykjavik, Iceland.
SENTIMENT ANALYSIS SYMPOSIUM
July 15-16, 2015
Alta Plana will hold an event, themed 'Sentiment Analysis Symposium,' on July 15-16 at The New York Academy of Sciences in New York.

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