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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 660 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete choice and conjoint analysis - a reply
This article was written in response to Robert Roy's October, 1990 Data Use article, "Conjoint evolves into discrete choice modeling."
Quality matters when designing panel questionnaires
The authors conducted research-on-research to examine the impact of a number of questionnaire design issues - including incomplete scales, poor wording and use of the negative - on data quality.
Gamification 101 - from theory to practice - part II
In the second installment of a two-part gamification article, the author offers insight and examples on how researchers can design questions to be more game-like.
How to submit patient or physician attitudinal survey data to medical journals
The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.
15 easy, low-cost marketing and sales tactics for 2014 – Part I
In the first installment of a two-part article, Steve Henke provides eight “little” ways a company can improve its marketing and sales without spending much – if any – money, from sprucing up e-mail signatures to gathering client testimonials.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
April 27-29, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 27-29 in Rockville, Md.
WEBINAR: GETTING CLOSER TO YOUR CUSTOMER - HOW SUB-ZERO WENT ONLINE TO CAPTURE THE TRUE VOICE OF THE CUSTOMER
April 30 at noon EDT, 2015
Digsite and Sub-Zero will host a complimentary one-hour Webinar, themed 'Getting closer to your customer - How Sub-Zero went online to capture the true voice of the customer' on April 30 at noon EDT. Jeannine Washkuhn of Sub-Zero and Monika Wingate, CEO, Digsite, will present.

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