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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 633 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Reconciling Hispanic product evaluation ratings
This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
Trade Talk: Research consultant prescribes a little pedagogy
This month's column focuses on Rich Vondruska, who aims to be a teacher to those who need one, offering help in understanding quantitative techniques.
How to make your questionnaire mobile-ready
Understand the four stages of mobile readiness to ensure your questionnaire is optimized to reach your target audience.
A system for success: Establishing a sales process
The author suggests several different processes businesses can put in place to establish a sales process to increase accountability, motivation and success among the sales staff.
Trade Talk: Writing for the doers
A review of Blankenship and Breen's State of The Art Marketing Research, which offers a practical, up-to-date look at the research process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

THE MEDIA INSIGHTS AND ENGAGEMENT CONFERENCE
February 3-5, 2015
IIR will hold a conference focused on media insights and engagement on February 3-5 at the Westin San Diego, San Diego, Calif.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
February 9-10, 2015
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on February 9-10 in Rockville, Md.

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