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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 705 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How NOT to recruit for a focus group: reconstruction of an actual interview
This article describes an example of improper focus group recruitment and offers a number of suggestions for avoiding improper recruitment such as careful design of the questionnaire and screening criteria, quality control measures and timing considerations.
How qualitative researchers see the consumer of the 90s
Over 40 qualitative researchers shared their insights about the current state of the consumer. The Qualitative Research Consultants Association (QRCA) conducted its first Trends Identification Project with the goal of asking its members if the 1990s consumer is different from the 1980s consumer. Members responded to a questionnaire with open-ended questions and two closed-end questions. Five members of the QRCA board also participated in a telephone focus group for the study.
Moving client/moderator communications into the 1990s
Historically, client observers have communicated with their moderator during a focus group session by sending a note into the group room by an employee of the focus group facility. This article discusses several reasons why this practice negatively affects client observers behind the one-way mirror as well as participants and the moderator in the group room. The author suggests alternate strategies for communication between the moderator and the client observers.
Field management: a better mousetrap
This article discusses the increasing role of field management companies in implementing research. Field management companies provide an alternative to hiring full-service companies that would require paying for design and analytical talent not needed on a particular project.
Factors to consider when choosing field management companies
Researchers are increasingly turning to field management companies to increase their productivity while trimming their costs. This article presents criteria to help decide field management is right for a company and which field management company best suits your specific needs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
We all think we're great: Measuring social desirability
This article discusses social desirability, a phenomenon that causes respondents generally to have the tendency to rate themselves positively, which can impact research results.
The elevator speech: Your greatest networking tool
In this article, the author discusses the importance of an elevator pitch and offers advice on how to create consice, clear and unified messaging across an organization.
Gamification 101 - from theory to practice - part I
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

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Related Events

FALL CONFERENCE
September 9-11, 2015
MRA Great Lakes Chapter will hold its Fall Conference on September 9-11 at the Hyatt Regency Hotel in Cincinnati.
MARKET RESEARCH IN THE MOBILE WORLD EUROPE
September 15-17, 2015
The Merlien Institute will hold its Market Research in the Mobile World Europe conference, themed 'The Internet of Things,' on September 15-17 in London.

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