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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 722 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Accomplishments and concerns
The author details marketing executives' predictions regarding the future of survey research and also concerns, which range from too much government control to poor questionnaire design.
Data Use: Integrating your marketing research software
The author walks readers through the process of using computer software to analyze, report and manage research data.
Data Use: Taking the risk out of buying PC software
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.
Trade Talk: Polling misuses hurt research efforts
A look at how some companies and organizations abuse research respondent information.
Helpful Hints May 1987
In this column, Henkin shares his insights to questions about telephone interviewing.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
We all think we're great: Measuring social desirability
This article discusses social desirability, a phenomenon that causes respondents generally to have the tendency to rate themselves positively, which can impact research results.
The elevator speech: Your greatest networking tool
In this article, the author discusses the importance of an elevator pitch and offers advice on how to create consice, clear and unified messaging across an organization.
Gamification 101 - from theory to practice - part I
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

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Related Events

October 13-15, 2015
Worldwide Business Research will hold a conference, themed 'Luxury Interactive,' on October 13-15 at the Time and Life Building in New York.
October 13-15, 2015
MSPA North America will be holding its Customer Experience Conference on October 13-15 at Hilton Universal City in Los Angeles.

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