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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 482 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Putting choice modeling to work for new product sales forecasting
The author discusses the differences between 21st-century choice modeling vs. old legacy forecasting systems and explains how choice modeling can offer a distinct advantage in being 3-D-compatible and simpler way to achieve more complete results.
How to take your in-house research practices to the next level
Using the 10 key performance indicators detailed here, client-side researchers can install a continuous improvement process to add rigor and impact to their department’s practices.
Trade Talk: Is Google being evil with Consumer Surveys service?
This article provide a brief overview of Google's Consumer Surveys service and what it might mean for the marketing research industry.
A great research sales team starts with great leadership
This article addresses ways research companies can improve their sales and business development process and staff by providing solid leadership and support.
Three ways to innovate marketing research
After facilitating a session at the annual AMA research conference in September 2010, the author reports back on how researchers can innovate the process to better serve clients.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.
Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

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Related Events

WEBINAR: MOBILE IS MORE THAN A SURVEY TOOL
July 10 at noon CDT, 2013
Research Now will hold a Webinar, themed 'Mobile Is More Than A Survey Tool — It’s a Panoramic Window to Consumers’ Daily Lives,' on July 10 at noon CDT.
NEXT GENERATION CUSTOMER EXPERIENCE CANADA
September 17-18, 2013
Worldwide Business Research will hold a conference, themed 'Next Generation Customer Experience Canada,' on September 17-18 in Toronto.

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