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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 647 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How qualitative can help define the new value proposition
As the information age evolves into the innovation age, qualitative researchers must adapt their methods to emphasize consumer anthropology; creativity and co-creation; and action and/or strategic planning to look beyond product attributes by asking - and answering - the questions of ‘So what?’ and ‘Now what?’
Trade Talk: Two books explore what's behind the numbers
This column reviews The Seasons of Business: The Marketer's Guide to Consumer Behavior and Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information.
How research vendors should use social media to market their businesses
Many research vendors are unsure of how to get their piece of the social media pie, but these guidelines of how one can successfully make the transition into using sites like LinkedIn, Twitter, Facebook and Foursquare.
Data Use: Multidimensional scaling for market research
Multidimensional scaling is a powerful tool that helps market researchers determine brand or product position, or find market segments. This article discusses MDS, providing multiple examples, including metric and nonmetric.
Don’t rush through the qualitative screening process
Good qualitative depends on good recruiting, the author says. Want good recruiting? Start with your screener.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
May 4-6, 2015
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on May 4-6 in Rockville, Md.
WEBINAR: THE QUANT+QUAL PARADIGM: 3 INTEGRATIVE STRATEGIES FOR TODAY
April 7 at 11 a.m. CDT, 2015
20/20 Research Inc. will host a complimentary one-hour Webinar, titled 'The Quant+Qual Paradigm: 3 Integrative Strategies for Today' on April 7 at 11 a.m. CDT.

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