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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 638 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Names of Note October 2014
Personnel changes in marketing and marketing research
We all think we're great: Measuring social desirability
This article discusses social desirability, a phenomenon that causes respondents generally to have the tendency to rate themselves positively, which can impact research results.
Trade Talk: The power of creativity + data
This article details how Brown-Forman used theater-like sets to bring research data to life, much to the delight of management.
Anatomy of a research project gone wrong
How an overzealous vendor and an inexperienced client combined to derail a business-to-business research study.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

See more articles on this topic

Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 10-12, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 10-12 in Rockville, Md.
11TH ANNUAL NEW MAINSTREAM BUSINESS SUMMIT
March 17-19, 2015
Geoscape will hold a conference, themed 'New Mainstream Business Summit,' on March 17-19 at the Mandarin Oriental Hotel in Miami.

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