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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 759 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How NOT to recruit for a focus group: reconstruction of an actual interview
This article describes an example of improper focus group recruitment and offers a number of suggestions for avoiding improper recruitment such as careful design of the questionnaire and screening criteria, quality control measures and timing considerations.
How qualitative researchers see the consumer of the 90s
Over 40 qualitative researchers shared their insights about the current state of the consumer. The Qualitative Research Consultants Association (QRCA) conducted its first Trends Identification Project with the goal of asking its members if the 1990s consumer is different from the 1980s consumer. Members responded to a questionnaire with open-ended questions and two closed-end questions. Five members of the QRCA board also participated in a telephone focus group for the study.
Moving client/moderator communications into the 1990s
Historically, client observers have communicated with their moderator during a focus group session by sending a note into the group room by an employee of the focus group facility. This article discusses several reasons why this practice negatively affects client observers behind the one-way mirror as well as participants and the moderator in the group room. The author suggests alternate strategies for communication between the moderator and the client observers.
Field management: a better mousetrap
This article discusses the increasing role of field management companies in implementing research. Field management companies provide an alternative to hiring full-service companies that would require paying for design and analytical talent not needed on a particular project.
Factors to consider when choosing field management companies
Researchers are increasingly turning to field management companies to increase their productivity while trimming their costs. This article presents criteria to help decide field management is right for a company and which field management company best suits your specific needs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
Research as a profit center? It's closer than you think.
Sugging is perhaps the dirtiest word in our industry but does linking sales to marketing research hold the key to changing the function’s image from a sunk cost to a contributor to the bottom line?
Mystery shopping in the Digital Age
Mystery Shopping Providers Association members reflect on how technology has impacted mystery shopping for the better.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

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Related Events

QUALITATIVE360 EUROPE 2016
February 16-17, 2016
The Merlien Institute will hold its Qualitative360 Europe 2016 event on February 16-17 at the Ramada Hotel Berlin Alexanderplatz in Berlin, Germany.
GUTCHECK WEBINAR: HOW ONE BEAUTY INDUSTRY EXPERT USES AGILE RESEARCH TO ARRIVE AT WINNING CONCEPTS
Wednesday, February 17 at 1:00 p.m. CST, 2016
GutCheck will hold a one-hour Webinar, titled 'How One Beauty Industry Expert Uses Agile Research To Arrive at Winning Concepts,' on February 17 at 1:00 p.m. CST.

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