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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 602 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A successful research community requires a mix of strategies
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.
Trade Talk: Survey segments U.S. Hispanic market
This article details some results of a recent survey by Strategic Directions Group of the U.S. Hispanic market.
Big data vs. MR: one analyst's take
Client-side researcher Edward Appleton chats with analytics expert Tony Cosentino, vice president of Ventana Research, to discuss big data's role in marketing research and what industries and methodologies will feel its impact the most.
By the Numbers: For better pharma research, start with the business decision in mind
By talking with brand managers and other line partners at the outset, pharmaceutical researchers can define the project’s business goals and increase the quality of the information gathered.
Hey qual! Native language may change moral decision-making
Reyn Kinzey discusses the importance of conducting qualitative research in an individual’s native language.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
MOBILE SHOPPING 2014
October 28-30, 2014
Worldwide Business Research will hold its mobile shopping conference on October 28-30 at The Wigwam, Litchfield Park, in Phoenix.

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