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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 605 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on the 2008 Confirmit Market Research Software Survey
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.
How mobile helps establish connections with consumers
A look at some of the many applications of mobile research, beyond straight surveying, and how they can help brands build bonds with consumers.
How to bring on new research suppliers: Part II - Onboarding
In the second installment of a two-part series, the author follows up his advice for client-side researchers selecting new research partners and discusses how to bring the supplier into the fold and manage and monitor the relationship.
How to spot and nurture your innovative employees
This article includes tips from authors Cyndi Laurin and Craig Morningstar's book The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business on the qualities most innovators possess and how to bring the best out in them.
Considerations in quantitative data collection in China
Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

INTERNATIONAL SHOPPER INSIGHTS IN ACTION
November 3-5, 2014
IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand in Edinburgh Scotland.
RIVA COURSE 241: QUALITATIVE ANALYSIS AND REPORTING
November 3-5, 2014
RIVA Training Institute will hold a course, themed 'Qualitative Analysis and Reporting,' on November 3-5 in Rockville, Md.

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