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Learn About The Marketing Research Industry

We've grouped together all the information our site contains on the Research Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 568 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A report on the Confirmit Market Research Software Survey
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
MR companies, don't neglect your own brand
Research companies are often focused on their offerings and operations but do not give much consideration to their branding. The author explains why this is detrimental to a company’s success and suggests how MR branding can be improved.
For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?
Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
Trade Talk: 23 years and counting
Quirk's Editor Joe Rydholm reflects on his years in the research industry.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: What’s in your big data? Part 2: A path to profitable projects
As the second installment in a three-part series explaining how research firms can better use internal big data, this article focuses on delivering work efficiently and profitably.
Sponsored Content: What’s in your big data? Part 3: A path to better results
In the final installment of a three-part series, this article focuses on effectively evaluating the results of an internal big data project.
Sponsored Content: What’s in your big data? Part 1: A path to accurate plans
As the first installment of a three-part series, this article addresses how a research firm’s own internal “big data” can help it improve project planning to increase profitability.

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
April 23-25, 2014
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 23 -April 25 in Rockville, Md.
RIVA COURSE 303: ADVANCED MODERATING
April 28-30, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on April 28-30 in Rockville, Md.

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