Conducting Market Research For The Residential Construction Industry

We've grouped together all the information our site contains on market research with the Residential Construction Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Integrating marketing tools facilitates location of new construction: FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.
Unearthing the truth: There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.
Done with mirrors: Stanley Hardware used focus groups with homeowners and contractors and one-on-one interviews with distributors and retailers in its efforts to reposition its line of mirror doors.
Trade Talk: Panel builds bond with remodelors: One panel profiles the chronic home-remodeler, from demographics to values.
Questionnaire helps Owens-Corning Fiberglas examine remodelers market: Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.