How To Conduct Market Research For Restaurants and Food Service

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Restaurant chain uses mall intercepts to test products

Carousel Snack Bars of Minnesota Inc. needed to figure out a way to sell typically a male-consumed product - hot dogs - in a primarily female-populated location - shopping malls. The company turned to mall intercepts and focus groups to determine exactly how to do it.

Research steers nightclub's respositioning

Horsefeathers nightclub conducted computer-assisted surveys and focus groups with customers and employees, performed a market analysis, and reviewed club operations in its efforts to reposition itself in the marketplace and subsequently increase its popularity with and sales to evening customers.

Shopping for shoppers

In addition to solid communication skills, mystery shoppers should also be passionate and thorough. The author offers these and other guidelines for selecting, deploying and retaining mystery shoppers.

Trade Talk: Tickling the taste buds

A Mintel report shows that the American palate is growing more accepting of spices and other strong flavorings.

Domino's delivers

Domino’s Pizza uses quantitative data from its stores, market research data and data from syndicated sources on the restaurant industry. To analyze the data, the company uses its PC network and Systat software.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

Using social media research to complement traditional methods

Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.

A look at the state of business-to-business research

The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

Qualitative techniques that go beyond the focus group room

The author explores how dine-arounds, shop-alongs and other on-site and ethnographic research approaches can give marketers valuable, up-close access to their customers.

Give back that iPad! Researchers catch a criminal

One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Industries

• Restaurants/Food Service

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Restaurants/Food Service

Conduct a detailed search of the entire Moderator directory.