How To Conduct Market Research For Restaurants and Food Service

Related Articles

There are 38 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping for the food-service industry

Data from an ongoing mystery shopping program offers all aspects of the restaurant industry, from franchisors/area developers to local or national chains, information and insights to support the work of operations, marketing, customer satisfaction and policy compliance.

Will fewer of us scream for ice cream?

Trade Talk: Tickling the taste buds

A Mintel report shows that the American palate is growing more accepting of spices and other strong flavorings.

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

Moms can expect a nice meal - or two - out

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2013

News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

Tacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in Israel

The authors discuss the variable aspects of conducting a feasibility study and detail the market research aspect of the effort using the proposed launch of Mexican dining franchises in Israel.

Using social media research to complement traditional methods

Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.

A look at the state of business-to-business research

The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

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