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How To Conduct Market Research For Restaurants and Food Service

We've grouped together all the information our site contains on market research with the Restaurants and Food Service to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 42 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Evaluating customer service over the telephone
Shopper studies usually involve in-person visits. However, when a prospective customer is looking for a new bank, or an auto parts store at which to buy an accessory, or even a restaurant at which to dine that evening, the decision is often made from the telephone conversation. This article explores potential applications of telephone shopper studies to provide information about this aspect of service.
Dining customers use scannable forms to tell ARAMARK how it can improve
Aramark uses scannable surveys yearly to measure performance in three categories (food, service and dining environment) the results of which are used to create performance improvement plans.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Surefire ways to cultivate the brightest mystery shoppers
In addition to solid communication skills, mystery shoppers should also be passionate and thorough. The author offers these and other guidelines for selecting, deploying and retaining mystery shoppers.
Qualitative techniques that go beyond the focus group room
The author explores how dine-arounds, shop-alongs and other on-site and ethnographic research approaches can give marketers valuable, up-close access to their customers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market
Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends

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Related Events

WEBINAR: QUICK READ RESEARCH - ENABLING TEAMS TO RAPIDLY ANSWER KEY BUSINESS QUESTIONS
April 22 at noon EDT, 2015
GutCheck will host a complimentary one-hour Webinar, themed 'Quick Read Research - Enabling Teams to Rapidly Answer Key Business Questions' on April 22 at noon EDT.

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