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How To Conduct Market Research For Restaurants and Food Service

We've grouped together all the information our site contains on market research with the Restaurants and Food Service to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at the state of business-to-business research
The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.
Dining customers use scannable forms to tell ARAMARK how it can improve
Aramark uses scannable surveys yearly to measure performance in three categories (food, service and dining environment) the results of which are used to create performance improvement plans.
Give back that iPad! Researchers catch a criminal
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.
Powerful PCs help the Domino's Pizza research staff give its internal customers speedy service
Domino’s Pizza uses quantitative data from its stores, market research data and data from syndicated sources on the restaurant industry. To analyze the data, the company uses its PC network and Systat software.
Why rankings may be better than ratings
Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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