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How To Conduct Market Research For Restaurants and Food Service

We've grouped together all the information our site contains on market research with the Restaurants and Food Service to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 41 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitative techniques that go beyond the focus group room
The author explores how dine-arounds, shop-alongs and other on-site and ethnographic research approaches can give marketers valuable, up-close access to their customers.
Mystery shopping for the food-service industry
Data from an ongoing mystery shopping program offers all aspects of the restaurant industry, from franchisors/area developers to local or national chains, information and insights to support the work of operations, marketing, customer satisfaction and policy compliance.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Restaurant chain uses mall intercepts to test products
Carousel Snack Bars of Minnesota Inc. needed to figure out a way to sell typically a male-consumed product - hot dogs - in a primarily female-populated location - shopping malls. The company turned to mall intercepts and focus groups to determine exactly how to do it.
How important is the respondent’s perception of survey length?
Can you improve respondents’ feelings about the survey experience by using more interactive question types? This and other related topics were investigated by three market research firms and they report their findings here along with offering questionnaire design tips.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Satisfying stats: How numbers helped a diner optimize its menu
This article addresses the changing role of statistics in marketing research and uses menu optimization for the fictional Johnny's American Diner to demonstrate how numbers can tell an engaging and actionable story.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.
In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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