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Resources For Conducting Market Research In The Retail Industry

We've grouped together all the information our site contains on market research with the Retailing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 193 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... June 2012
News and notes on marketing and marketing research: couponing backfires; social media and elections
Top 10 holiday shopping trends: Consumers get down and thrifty
Consumers gird their loins for yet another holiday season in tough economic times and find ways to made do without dampening the spirit of the season. Among the top trends: big meals, waiting out great deals and home-made or second-hand gifts.
Back-to-school shopping sprees - on a budget
Insights and implications for packaging research
Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.

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Related Events

IRI SUMMIT 2015
April 20-22, 2015
IRI will hold its annual summit on April 20-22 at the J.W. Marriott in Austin, Texas.
NEXT GENERATION RETAIL SUMMIT 2015
May 4-6, 2015
The Next Generation Retail Summit 2015 will be held on May 4-6, at the Omni Colonnade in San Antonio, Texas.

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