Resources For Conducting Market Research In The Retail Industry

Related Articles

There are 152 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Survey investigates office worker retail spending

This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.

Craving a connection: Consumers favor retailers that speak to them

A consumer study reveals the positive impact of a retailer establishing an emotional connection with consumers.

In Case You Missed It... April 2011

News and notes on marketing research: pricing and quantity for vice vs. virtue foods; why consumers abandon companies online; bargain-hunting for groceries

Similar but different

Mystery shopping can play a key role in the assessment of customer satisfaction levels in an organization. This article discusses mystery shopping, including what it can do for an organization and the mystery shopper’s perspective.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Activating segmentation through storytelling

BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

In Case You Missed It... May 2013

News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program

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