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Resources For Conducting Market Research In The Retail Industry

We've grouped together all the information our site contains on market research with the Retailing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 189 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why marketers should care about reaching women online
Online marketing has focused on men. This article discusses how marketing is missing the mark in terms of reaching women and how doing so is to companies' detriment.
In Case You Missed It... February 2012
News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings
The best mystery shopping programs have both operational and strategic value
The various groups within a company that will be using a mystery shopping program must agree on many things at the outset, such as what the program will measure, how the information will be used and how the program will be organized. Only then can all parties benefit from the process and get the most from what can be an expensive and labor-intensive exercise.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.
Trade Talk: This book is worth its weight
This article offers reviews of several new books: Business - The Ultimate Resource, Why People Buy Things They Don’t Need and Marketing to American Latinos - Part 2.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
5 ways to leverage the crucial holiday shopping season
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns

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Related Events

ETAIL WEST
February 17-20, 2015
Worldwide Business Research will hold its flagship conference, 'eTail West,' on February 17-20 at the JW Marriott Palm Desert Resort and Spa in Palm Desert, Calif.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

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