Resources For Conducting Market Research In The Retail Industry

Related Articles

There are 65 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An established shopper program can be the answer for customer service management

Mystery shopping can be a valuable tool when done successfully, which includes making sure the program is complete and well thought-out. This article details a general set of guidelines for mystery shopping success.

In Case You Missed It... December 2008

News and notes on marketing and research: mall vacancies; online shoppers choosing in-store pickup; holiday spending

Testing product names

Name function tests aren’t really about names but the effect of the name on the consumer’s expectations of the product. This article—an excerpt from a chapter in the book Making Names—discusses using adjectival analysis to compare consumers’ expectations of a product with one name versus expectations of the same product with another name.

Trade Talk: Stories about bad service get worse in the retelling

According to The Customer Dissatisfaction Study, as tales of shopping problems get repeated, they often get embellished become more damaging to customer retention.

Don't believe these seven Web myths

Some merchants mistakenly assume that in-store customer loyalty will translate to Internet customer loyalty. This article discusses the reason why loyalty in these different fronts is disparate, noting the importance of market research prior to entering the “e-front” and seven Web myths.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

In Case You Missed It... November 2011

News and notes on marketing and research: Facial recognition; value and relaxation when shopping

Craving a connection: Consumers favor retailers that speak to them

A consumer study reveals the positive impact of a retailer establishing an emotional connection with consumers.

Let's make a deal: The gamification of the saving experience

Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.

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