Resources For Conducting Market Research In The Retail Industry

Related Articles

There are 152 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Telling tales: How taking the time to listen can boost brand building

Looking at consumers as data points instead of human beings with worthwhile "stories" can cause qualitative research to miss the mark. To build a successful brand that resonates with consumers, researchers must listen to the real-life stories and tailor their products to rise above being a mere commodity.

In Case You Missed It November... 2010

News and notes on marketing and research: Walmart sponsors focus groups for voting moms; Facebook launches Questions feature; study looks at happiness among Americans

The right message for the right category: Using social influence at the shelf

Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.

Rethinking how we research and market to families with children

Rather than focus solely on how a kid or a mom would respond to their product, marketers should consider the family unit as a whole and craft messages that communicate inclusiveness, variety, ease of use and value.

JCPenney pinpoints its customers

In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Activating segmentation through storytelling

BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

In Case You Missed It... May 2013

News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program

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