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Resources For Conducting Market Research In The Retail Industry

We've grouped together all the information our site contains on market research with the Retailing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 179 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Mystery shopping fuels Texaco's employee excellence program
Mystery shopping has been growing in popularity. This article discusses that growth and how Texaco used mystery shopping to research its excellence program, Building Tomorrow Together, by reviewing each of its wholesale and retail gas stations and truck stops.
Incorporating qualitative into package design research
The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.
In Case You Missed It... April 2013
News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads
Understanding the Latina shopper
Research from Redbean Society and New American Dimensions indicates that there is great variance - and therefore diverse marketing opportunities - among Latinas.
Trade Talk: This book is worth its weight
This article offers reviews of several new books: Business - The Ultimate Resource, Why People Buy Things They Don’t Need and Marketing to American Latinos - Part 2.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
The new normal of consumer behavior and how to respond
KPMG’s Alton Adams explores the current landscape of consumer habits and preferences and details the facets and capabilities that companies must possess in order to keep pace.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.

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Related Events

MOBILE SHOPPING 2014
October 28-30, 2014
Worldwide Business Research will hold its mobile shopping conference on October 28-30 at The Wigwam, Litchfield Park, in Phoenix.
INTERNATIONAL SHOPPER INSIGHTS IN ACTION
November 3-5, 2014
IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand in Edinburgh Scotland.

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