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Resources For Conducting Market Research In The Retail Industry

We've grouped together all the information our site contains on market research with the Retailing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 167 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at customer relationships
Brands miss a big opportunity when they view customer relationships from a purely functional perspective. Customers enjoy being in relationships with brands and good relationships often will lead them to be willing to pay more for a brand’s products and forgive minor failures by the brand.
Trade Talk: Two vexing questions have been put to rest
Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?
In Case You Missed It... October 2007
News and notes on marketing and research: Procter & Gamble; Jimmy Dean; Nike; Whole Foods
With QR codes, consider the consumer first
Indiscriminately placing QR codes without proper planning on the part of marketers has led to dismal usage by consumers. Understanding the behavior of the consumer is crucial to saving the QR code from extinction - but is it too late?
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Why the credit card industry will never be the same again
An overview of the forces and events that have changed the credit card industry and clouded the future of paying with plastic.
Trade Talk: Checking in with global consumers
This article highlights a few of the findings from the Euromonitor's Global Consumer Trends survey for 2014.
Linking visual attention to purchase behavior and recall
The authors investigated the impact of visual attention on purchase decisions, as well as the relationship between visual attention and stated recall.

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Related Events

ETAIL CANADA
May 5-7, 2014
Worldwide Business Research will hold its conference, 'eTail Canada,' on May 5-7 at the Hyatt Regency Toronto in Toronto.
NEXT GENERATION RETAIL SUMMIT 2014
May 6-8, 2014
The Next Generation Retail Summit 2014 will be held on May 6-8, at The Barton Creek Resort in Austin, Texas. For more information visit http://www.ngretailsummitus.com/.

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