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Resources For Conducting Market Research In The Retail Industry

We've grouped together all the information our site contains on market research with the Retailing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 170 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Behavioral science and the future of business
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.
Building and measuring brand personality: How does your brand behave?
Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.
A bird's-eye view of what mobile can do
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.
True blues and low-cost accessories keep apparel industry afloat
Consumers do their homework to guard against aimless holiday shopping and impulse purchases
More consumers are pre-planning trips to the store this holiday season to keep purchases and budgets on tracks.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.
Data Use: Effectively using correspondence analysis
An apparel-industry case study explores how to measure and compare consumer perceptions of brands with correspondence analysis.

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Related Events

MOBILE SHOPPING 2014
October 28-30, 2014
Worldwide Business Research will hold its mobile shopping conference on October 28-30 at The Wigwam, Litchfield Park, in Phoenix.

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