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Resources For Conducting Market Research In The Retail Industry

We've grouped together all the information our site contains on market research with the Retailing Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 201 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

JCPenney pinpoints its customers
In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.
Continuing analysis of shopping habits in San Diego
The "Continuing Analysis of Shopping Habits in San Diego," or CASH, is a clearinghouse for consumer information in San Diego County. The data is a service of The San Diego Union and The Tribune, a San Diego newspaper, and employs telephone interviews to collect extensive information on consumers throughout the area.
Singles' lifestyles explored in JCPenney study
A recent survey by JCPenney explored the lifestyles and tendencies of the singles population. The consumer study, conducted by the Public Issues and Consumer Programs department of the JCPenney Co., helped the retail giant to better understand the approximately 77 million singles living in the United States.
Americans prefer U.S. goods, unknowingly buy foreign ones
While Americans prefer buying American-made products, and feel guilty when they buy foreign-made products, many people lack the requisite knowledge to do so. The result is that Americans who would prefer American-made products end up buying foreign products unknowingly.
Research improves sweetener packaging
When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Incorporating qualitative into package design research
The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.
In Case You Missed It... February 2012
News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings
Forget Clueless: the truth about teen spending
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

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