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Learn About Conducting Market Research With Seniors

We've grouped together all the information our site contains on market research with Senior Citizens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Thoughts on conducting focus groups with older consumers
The 50-plus crowd has become a formidable one that will continue to grow as Baby Boomers continue to turn 50. Though the group is large, marketing researchers continue to validate research techniques for younger generations. This article addresses research techniques for adults over 50, of which there’s one rule that dominates: Keep is simple, sonny!
Trade Talk: On tap for 2007: simplicity, Amazonia, sustainability
A look at the forecast for 2007’s trends from Chicago research firm Mintel.
From the Publisher August 1987
Researchers must always balance the need for time- and cost-savings while upholding methodological and data integrity.
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.
Observations on researching seniors
The number of senior citizens in the United States is growing. Learning how to work with this segment of the population will be increasingly important for market researchers. This article discusses researching seniors.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... November 2014
News and notes on marketing and research: group prenatal care; senior citizens on volunteerism
Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.

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