Learn About Conducting Market Research With Seniors

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is rich and thin better than smart and young?

Harris Interactive asked American adults if they would most want to be richer, thinner, smarter or younger, and a large plurality (43 percent) professed that they would want to be richer, although there was significant variation by age group and life stage.

In Case You Missed It... August 2010

News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

Risky business: Attachment to mobile devices puts drivers in danger

Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.

Research shows niche in older adult market for "Grandparents" magazine

Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.

Qualitatively Speaking: How to recruit leading-edge mature consumers

Not all mature consumers think and act alike. Members of the most dynamic segment of this market are active, engaged people who can be very worthwhile focus group respondents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... April 2012

News and notes on marketing and research: Facebook user analysis; stress survey

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

In Case You Missed It... January 2012

News and notes on marketing and research: Designing mobile creative; saving for retirement

Risky business: Attachment to mobile devices puts drivers in danger

Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.

Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment

To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.

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