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Learn About Conducting Market Research With Seniors

We've grouped together all the information our site contains on market research with Senior Citizens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 35 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Use customer satisfaction research to drive quality improvement
Using the experiences of two companies as examples, this article illustrates the value of integrating customer satisfaction research into quality improvement initiatives.
Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship
Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.
How to make your groups senior-friendly
Concrete advice on how to tailor the focus group process to mature respondents, including tips on paying incentives, the availability of restrooms and the kinds of meals and snacks to serve - or not serve!
The reality of Baby Boomer brand loyalty
A study of Boomers aged 50+ showed that these consumers are no more brand-loyal to most product categories than younger adults. The key is to market to values and lifestyles rather than age.
A report on trends in communicating more effectively with 50-plus consumers
People in marketing and advertising need to drastically alter their perceptions of 50-plus consumers, as Baby Boomers turn 50. There will be a need to look more closely at the social and economic changes that characterize today’s mature market, and advertisers will need to change their strategies accordingly. The mature market is growing in number and affluence. Also mentioned are specific actions the travel industry and certain companies are taking in regard to the mature market’s shift.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
In Case You Missed It... April 2012
News and notes on marketing and research: Facebook user analysis; stress survey
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

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