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Learn About Conducting Market Research With Seniors

We've grouped together all the information our site contains on market research with Senior Citizens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

From the Publisher August 1987
Researchers must always balance the need for time- and cost-savings while upholding methodological and data integrity.
Use customer satisfaction research to drive quality improvement
Using the experiences of two companies as examples, this article illustrates the value of integrating customer satisfaction research into quality improvement initiatives.
Qualitatively Speaking: How to recruit leading-edge mature consumers
Not all mature consumers think and act alike. Members of the most dynamic segment of this market are active, engaged people who can be very worthwhile focus group respondents.
Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
How to optimize qualitative research with seniors
Interest in the senior market has grown. This article offers tips to enhance recruiting and interviewing seniors.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... November 2014
News and notes on marketing and research: group prenatal care; senior citizens on volunteerism
Why marketers should care about the continuing shift in marijuana’s favor
Jennifer Sikora discusses the details of a marijuana legalization opinion study and what the responses mean for marketers.
5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.

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