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Learn About Conducting Market Research With Seniors

We've grouped together all the information our site contains on market research with Senior Citizens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 38 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research shows niche in older adult market for "Grandparents" magazine
Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.
Promotion pre-testing keeps Polident competitive
Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
Trade Talk: Re-thinking the youth market
Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.
Understanding the mature consumer
This article provides a profile of the older adult as a consumer and potential research participant. Issues covered include senior demographics, consumer patterns and views towards different advertising strategies. The article points to differences in motivational factors for seniors who may be cognitively younger than their age. Examples of qualitative and quantitative research strategies are also included.
Segmentation study aims to help marketers understand diverse seniors market
Arguing that segmentation is a fundamental first step in reaching the mature market, the author explores results from her firm’s ongoing study of consumers aged 50 and older, comparing and contrasting the characteristics of a number of subsegments with the mature age groups.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... January 2012
News and notes on marketing and research: Designing mobile creative; saving for retirement
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.
In Case You Missed It... April 2012
News and notes on marketing and research: Facebook user analysis; stress survey
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.

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