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Learn About Conducting Market Research With Seniors

We've grouped together all the information our site contains on market research with Senior Citizens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 35 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The mature market...is it for real?
One of the hot topics in marketing in the 1990s was the senior market. This article discusses how marketers and advertisers today seem to be ignoring the mature market in favor of a youth orientation and examines the numbers that led the pundits to urge marketers to target mature customers.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.
Risky business: Attachment to mobile devices puts drivers in danger
Snapshot: Despite understanding the risks of driving and texting while using a cell phone, most adults continue this risky behavior, believing themselves to be better-than-average drivers.
Qualitative/quantitative combo assists positioning of disposable hearing aid
Our world is increasingly becoming one of disposable goods. This article discusses Songbird, a new disposable hearing aid designed to last 40 days, including the crowded hearing aid market, testing, and marketing.
How to make your groups senior-friendly
Concrete advice on how to tailor the focus group process to mature respondents, including tips on paying incentives, the availability of restrooms and the kinds of meals and snacks to serve - or not serve!

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 lessons learned from running a multigenerational panel
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.
The Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the Future
This article, adapted and edited from a chapter in Anders Parment's book Auto Brand – Building Successful Car Brands for the Future, discusses the car buying process based on recent research and puts the process into a broader framework where car makers and their dealers can relate the insights to their own business models and strengths, thus identifying potential improvements in their dealings with customers.
Strategies for reaching Millennial and Boomer shoppers
The author explores why marketers targeting Millennials and Boomers need to consider factors beyond just the usual broad, age-based categorizations.
In Case You Missed It... April 2012
News and notes on marketing and research: Facebook user analysis; stress survey
How qualitative research helped AARP reach a new audience with its LifeTuner site
Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

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