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Conducting Market Research For Shopping Centers

We've grouped together all the information our site contains on market research with Shopping Centers to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 4 articles in our archive related to this topic.

Trade Talk: Survey investigates office worker retail spending
This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.
The value of tracing the shopper’s path to purchase
The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.
Bridging the gap
Ridgedale shopping center in suburban Minneapolis uses quantitative research to increase sales traffic. This article describes how Ridgedale created and uses its extensive database, an effective and powerful tool.
Evolving customer satisfaction through brand authenticity
If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

The value of tracing the shopper’s path to purchase
The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.

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