How To Conduct Market Research In The Sporting Goods Industry

We've grouped together all the information our site contains on market research with the Sporting Goods Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 3 articles in our archive related to this topic.

In Case You Missed It... October 2007: News and notes on marketing and research: Procter & Gamble; Jimmy Dean; Nike; Whole Foods
Teeing off with new technology: The Ben Sutton Golf School used neural networks to critique new advertising copy. The analysis generated quantitative information in three phases used to evaluate existing and new advertising. The artificial neural network analysis can be a valuable safety-check of copy and design efforts.
Readdressing the ball: Maxfli used a variety of qualitative and quantitative approaches to guide logo, packaging and advertising redesign in an effort to create a niche in the multimillion-dollar golf industry.

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The psychology of Facebook: what teens want from your brand online: When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.
Comcast’s Versus channel turned to research to better understand a core audience segment: Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.
Trade Talk: How the strong retailers are surviving: A report by Kurt Salmon Associates details how companies such as Apple and Trader Joe's have created product and service offerings that resonate with consumers. These retailers share certain operational competencies, which the report explores.