Learn About Market Research For Sports

We've grouped together all the information our site contains on market research and Sports to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Readdressing the ball: Maxfli used a variety of qualitative and quantitative approaches to guide logo, packaging and advertising redesign in an effort to create a niche in the multimillion-dollar golf industry.
Marketing research strikes American Bowling Congress: Researchers conducted focus groups and mail questionnaires to understand the needs of the American Bowling Congress’ current members in order to gain insight and direction for both retaining members and attracting new ones.
Teeing off with new technology: The Ben Sutton Golf School used neural networks to critique new advertising copy. The analysis generated quantitative information in three phases used to evaluate existing and new advertising. The artificial neural network analysis can be a valuable safety-check of copy and design efforts.
Winning isn't everything for teens who play sports: The Athletic Footwear Association asked more than 10,000 junior high and high school students about their participation in sports, including their current participation and reasons for participation as well as their intentions to participate.
The world is watching: Dentsu Corporation of America used Brand Keys, a projective research technique, in the development of ads promoting the 1994 World Cup in America. This challenging campaign had to satisfy 11 company clients and their respective ad agencies.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

But how do you really feel? An approach to measuring consumer emotions: The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.
Beyond awareness and recall: rethinking sponsorship measurement: Sponsorship works differently from advertising and researchers need to rethink the basic premise of what they should be measuring. Insight specialists need to stop trying to rely solely on sponsorship awareness to explain brand shift. Instead they need to include additional sponsorship-based metrics such as passion, appreciation and liking.
For Super Bowl ad faves, location isn't everything: Results from The Nielsen Company shed light on what helps a Super Bowl commercial leave a lasting - and favorable - impression.
Americans fickle about football teams but the top spot proves tough to crack: This article includes findings from Harris Interactive's annual American football league rankings from pre-season 2010.
The psychology of Facebook: what teens want from your brand online: When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.