Learn About Market Research For Sports

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The world is watching

Dentsu Corporation of America used Brand Keys, a projective research technique, in the development of ads promoting the 1994 World Cup in America. This challenging campaign had to satisfy 11 company clients and their respective ad agencies.

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

Are car and beer ads lost amidst network promotion during the Super Bowl?

Super Bowl advertisers are spending more money only to compete with more ads - an increasing number of which are for the network, by the network.

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

The psychology of Facebook: what teens want from your brand online

When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Hashtags dominate national Super Bowl ad spots #sorryfacebook

According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.

How Ping used video and onsite research to understand the driver-purchasing process

Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

Trade Talk: Pray it, don't say it

Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.

Study results guide enhancements to Myrtle Beach Golf PassPort

Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

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