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Learn About Market Research For Sports

We've grouped together all the information our site contains on market research and Sports to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 32 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Eisenberg book looks at why we buy
Maxfli puts a new spin on its golf ball line
Maxfli used a variety of qualitative and quantitative approaches to guide logo, packaging and advertising redesign in an effort to create a niche in the multimillion-dollar golf industry.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.
Marketing research strikes American Bowling Congress
Researchers conducted focus groups and mail questionnaires to understand the needs of the American Bowling Congress’ current members in order to gain insight and direction for both retaining members and attracting new ones.
Trade Talk: Pray it, don't say it
Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.
Hashtags dominate national Super Bowl ad spots #sorryfacebook
According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.
How Ping used video and onsite research to understand the driver-purchasing process
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.
Trade Talk: Pray it, don't say it
Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

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