Conducting Market Research With Supermarkets and Food Chains

We've grouped together all the information our site contains on market research with Supermarkets and Food Chains to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 46 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: IIR conference demonstrated the power of collaboration: Quirk's Editor Joe Rydholm discusses the major themes of The Market Research Event 2010.
Trade Talk: Two vexing questions have been put to rest: Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?
Trade Talk: Looking for bright spots among the gloom: A quick search of holiday-related news found a few reasons for hope (consumers say they plan to give more to charity this year) along with indications that even the very rich are feeling the need to cut back on their spending.
Using relationship theory to drive customer retention and acquisition: With examples from the grocery industry, the author explores the relationship investment model and the value of establishing and maintaining a customer’s sense of trust in and loyalty to a retail brand.
Similar but different: Mystery shopping can play a key role in the assessment of customer satisfaction levels in an organization. This article discusses mystery shopping, including what it can do for an organization and the mystery shopper’s perspective.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

More than an activity: How passive 'shopping' is changing the path to purchase: This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
Where companies are failing at using social media for customer service: Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
The international language of value: A report on a study of international consumers and how they define value and the importance they place on it.
A look at the gluten-free movement and how food companies have responded to it: More than just a fad, the author argues, living gluten-free is a necessity for celiac disease sufferers. As a result, these consumers offer the food makers who meet their needs the chance to earn a lifetime of trust and loyalty.
How well-intentioned companies are failing their CEM process: Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).