Conducting Market Research With Supermarkets and Food Chains

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Same ethnicity, different viewpoints

Acculturation has a profound effect on the Hispanic consumer’s viewpoints. Marketers must measure the level of acculturation to be able to accurately analyze a consumer’s tastes and consumption habits.

Data Use: Measuring and maximizing the ROI of a loyalty program

Using a grocery-store chain as an example, the author explores a method of optimizing a shopper loyalty program using survey research, data mining and the Monte Carlo method.

A Mississippi trade organization uses research to help its farm-raised catfish catch on with consumers

The Catfish Institute uses an ongoing telephone study with hundreds of households in different regions of the country, research regarding catfish nutrients, a regular survey of retailers in 12 markets nationwide, and focus groups in its marketing efforts.

In Case You Missed It... October 2008

News and notes on marketing and research: grocery stores; in-store sampling; presidential politics; political affiliations

Hispanic marketing Q&A

The author presents, in question-and-answer style, an examination of a number of issues related to Hispanic marketing, including how Hispanic consumers experience grocery shopping, the effectiveness of a culture-specific communication approach, and the role of corporate responsibility in Hispanic marketing.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How 3-D storytelling collages can jump-start focus group discussions

The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

In Case You Missed It... April 2011

News and notes on marketing research: pricing and quantity for vice vs. virtue foods; why consumers abandon companies online; bargain-hunting for groceries

Moms and their (mis)perceptions of processed foods

At the Institute of Food Technologists' annual wellness conference, HealthFocus International convened a panel of five mothers to discuss U.S. perceptions and understanding of processed foods.

Trade Talk: IIR conference demonstrated the power of collaboration

Quirk's Editor Joe Rydholm discusses the major themes of The Market Research Event 2010.

Using relationship theory to drive customer retention and acquisition

With examples from the grocery industry, the author explores the relationship investment model and the value of establishing and maintaining a customer’s sense of trust in and loyalty to a retail brand.

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