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Conducting Market Research With Supermarkets and Food Chains

We've grouped together all the information our site contains on market research with Supermarkets and Food Chains to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
What else did researchers find when they asked one hundred women to open up their purses
One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.
Recession-weary Americans keep eating, and here's what
Trade Talk: Two vexing questions have been put to rest
Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?
Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.

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