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Conducting Market Research With Supermarkets and Food Chains

We've grouped together all the information our site contains on market research with Supermarkets and Food Chains to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Panel data identifies Hispanic marketing opportunities
The U.S. Hispanic population is attracting a lot of attention from merchandisers and retailers. This article examines examples from the ACNielsen Homescan Hispanic Consumer Panel, focusing on disparities between Hispanic and non-Hispanic shoppers.
Trade Talk: Stranded in the soup aisle
This article discusses research by Sorenson Associates in which the firm has been mapping individual grocery shopping trips using PathTracker, a small electronic transmitter mounted on shopping carts that emits signals every four seconds that are tracked by an array of antennae in a store.
Mystery shopping isn't customer research
Mystery shopping can play a key role in the assessment of customer satisfaction levels in an organization. This article discusses mystery shopping, including what it can do for an organization and the mystery shopper’s perspective.
Is your brand keeping its promise? Use mystery shopping to find out
As a qualitative market research tool, mystery shopping gives retail organizations an objective snapshot of their organization at any given moment. This article discusses mystery shopping, including lack of understanding of the tool, if it really works, involving and informing employees, who mystery shoppers are and improving equity.
Tips on reaching and researching Hispanic consumers
The author presents, in question-and-answer style, an examination of a number of issues related to Hispanic marketing, including how Hispanic consumers experience grocery shopping, the effectiveness of a culture-specific communication approach, and the role of corporate responsibility in Hispanic marketing.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How well-intentioned companies are failing their CEM process
Excellent CEM measurement must consider input, process and output metrics that address the customer's journey as a whole and deliver on all factors influencing loyalty and repurchase (personalization, time and effort, resolution, expectations, integrity and empathy).
A look at the gluten-free movement and how food companies have responded to it
More than just a fad, the author argues, living gluten-free is a necessity for celiac disease sufferers. As a result, these consumers offer the food makers who meet their needs the chance to earn a lifetime of trust and loyalty.
The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.
Where companies are failing at using social media for customer service
Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.
More than an activity: How passive 'shopping' is changing the path to purchase
This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

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Related Events

October 21-23, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on October 21-23 in Rockville, Md.
October 26-28, 2015
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 26-28 in Rockville, Md.

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