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Conducting Market Research With Supermarkets and Food Chains

We've grouped together all the information our site contains on market research with Supermarkets and Food Chains to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 52 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How culture helps marketers understand sensory experiences
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.
Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
How Web 2.0 made a long survey more palatable
Green-industry researcher Earthsense worked with its partners to improve the survey-taking experience for respondents of its online Eco-Insights study, adding a female avatar and other elements to enhance interactivity and create a sense of fun.
Trade Talk: However they can, grocery shoppers just want to save money
A report by marketing firm Vertis examined the money-saving goals of grocery shoppers and found that paper coupons are still alive and well.
Varying attitudes fit Thanksgiving dinners into any food lifestyle
Experian Simmons defines five distinct food lifestyle segments, based on purchasing habits and attitudes toward food, and explores how each of the five segments differ in preparing Thanksgiving meals.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mobile ethnography let Kraft capture the highs and lows of party planning and hosting
Kraft used mobile ethnography to better understand what it’s like to host a party in one’s home and came away with 16 themes around entertaining as well as a variety of opportunity areas for new product innovation.
Trade Talk: ‘Internet of things’ study highlights our conflicted relationship with privacy
Quirk's Editor Joe Rydholm discusses the 2014 State of the Internet of Things Study, by Acquity Group.
Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.

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