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Learn About Conducting Market Research With Teens

We've grouped together all the information our site contains on market research with Teens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A computer-assisted interviewing system lets the Youthwear Division of Levi Strauss hold the attention of young respondents
To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.
Online methods are a natural way to research Web-savvy kids
Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.
Teens not avoiding traditional media
Food marketing to tweens and teens
Examines the effects that mothers and teens have on each other as buyers and consumers of products.
Trade Talk: The inside scoop on targeting teens
This month's column reviews Wise Up To Teens, a quick-reading 300 pages of insights gleaned from years of talking to and listening to teenagers.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
Forget Clueless: the truth about teen spending
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.
Watch out Apple: Nintendo Wii rates highest among America's youth
According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
Social networks influence our lives more than our purchases
Survey Sampling’s Mark Hardy and Keith Phillips report on a study of social media - who’s using it and why, how consumers feel about social media-based marketing and who’s most open to taking surveys via social media.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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