Learn About Conducting Market Research With Teens

We've grouped together all the information our site contains on market research with Teens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 21 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Understanding European youth: The world of children and teenagers has changed a great deal during the last decade. In order to get a better understanding of young people in Europe, GfK Europe Ad hoc Research has established a continuous tracking survey entitled “Hopes and Fears: Young European Opinion Leaders.” This article discusses the survey, including its methodology, objectives and findings.
Teen poll shows mixture of optimism and pessimism: Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.
Snaring the Netizens: Web- and tech-savvy kids are reachable via marketing, but companies must take care when developing their promotional methods. Kids value quality, innovation and ease of use, among other attributes, in the products and services they choose to use.
Seen by tweens: Companies wishing to attract the attention of tween consumers must throw out their ideas of conventional marketing and embrace a new, 24/7 approach. Based on research with tweens across the world, the author explores some successful tween-aimed marketing programs and offers advice on how marketers can create their own buzz with this important audience.
More than Doom & gloom: The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Watch out Apple: Nintendo Wii rates highest among America's youth: According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
Social networks influence our lives more than our purchases: Survey Sampling’s Mark Hardy and Keith Phillips report on a study of social media - who’s using it and why, how consumers feel about social media-based marketing and who’s most open to taking surveys via social media.
Families in no rush for back-to-school shopping
The psychology of Facebook: what teens want from your brand online: When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.
In Case You Missed It... August 2010: News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

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