Learn About Conducting Market Research With Teens

We've grouped together all the information our site contains on market research with Teens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 43 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Re-thinking the youth market: Using beauty and cosmetics research as a reference, Irma Zandl weighs in on how today's youths are not what marketers expect.
Winning isn't everything for teens who play sports: The Athletic Footwear Association asked more than 10,000 junior high and high school students about their participation in sports, including their current participation and reasons for participation as well as their intentions to participate.
Trouble getting teens to talk?: Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.
Trade Talk: Omnibus study talks to kids: Youth Research's quarterly omnibus survey of children looks at what works when marketing to kids and teens.
Teen poll shows mixture of optimism and pessimism: Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Forget Clueless: the truth about teen spending: This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.
Watch out Apple: Nintendo Wii rates highest among America's youth: According to data from Harris Interactive, Apple-branded products dominate the personal-device arena among America's youth but Nintendo Wii rates highest overall in brand equity.
Social networks influence our lives more than our purchases: Survey Sampling’s Mark Hardy and Keith Phillips report on a study of social media - who’s using it and why, how consumers feel about social media-based marketing and who’s most open to taking surveys via social media.
Families in no rush for back-to-school shopping
The psychology of Facebook: what teens want from your brand online: When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.

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