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Market Research and The Telecommunications Industry

We've grouped together all the information our site contains on market research with the Telecommunications Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 63 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.
Why 'mobile' (as we know it) is the wrong focus
The smartphone is just part of the mobile research story, the author says. Researchers also need to consider the notions of mobility, location and consumers’ interactions with environments.
Research shows importance of service level agreements as potential marketing tool for communications firms
While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.
You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product
Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.
Research and marketing breathe new life into a mature product
Indiana Bell used focus groups of small business representatives to determine an appropriate advertising strategy for its Centrex product. The company then tested three different marketing approaches in three different markets and then measured the associated response rates in the markets as well as consumer attitudes pre- and post-marketing via survey research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Integrating big data and traditional research
The author uses a case study with AT&T Mobility as an example of how effective integration of various big data streams can enhance the customer experience research process.
The Researcher's Bookshelf: Mobile Magic
This article, adapted and edited from a chapter in Tom Eslinger's book, Mobile Magic, details the main functions of modern mobile phones, which can serve as the building blocks of a strong mobile marketing presence.
Tips for effective mobile surveying
From question types to invitation strategies, this article offers guidelines for successful surveying via mobile devices.

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