Market Research and The Telecommunications Industry

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There are 17 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

My cell phone, my life: A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.
Don't eliminate — migrate!: Based on a case study of a Fortune 500 telecom company, the article outlines the difficulties of moving a phone survey to the Web. Specific tips are offered, including paying close attention to sampling, running a parallel test, and keeping questionnaires brief.
Getting their level best: While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.
Trade Talk: Reading the tea leaves in Boston: A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Trade Talk: The Web drives sales, but not all by itself: A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.