Market Research and The Telecommunications Industry

We've grouped together all the information our site contains on market research with the Telecommunications Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Work your plan: Using a case history involving Texas-based Motion Computing, the article shows how a technology firm used research to define and refine new products.
Data Use: Reconciling Hispanic product evaluation ratings: This article looks at a method for measuring the cultural component imbedded in Hispanic product ratings and how to combine survey data from Hispanics and non-Hispanics.
The international language of value: A report on a study of international consumers and how they define value and the importance they place on it.
By the Numbers: How to avoid language problems in international IT research: Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.
Research helps Discovery Channel chart a course for the future: Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines: This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
In Case You Missed It... May 2013: News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program
More than an activity: How passive 'shopping' is changing the path to purchase: This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
Trade Talk: A Trade Talk from the past still rings true today: A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.
Losing its polish? Samsung takes on Apple with more than just price: Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.