Market Research and The Telecommunications Industry

We've grouped together all the information our site contains on market research with the Telecommunications Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research helps Discovery Channel chart a course for the future: Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.
Trade Talk: Reading the tea leaves in Boston: A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Trade Talk: The Web drives sales, but not all by itself: A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.
Perceptions and realities: While video cannot and should not eliminate the written report, it should have a greater role in the tool kit of the corporate researcher. A case history example involving cell phones in Japan is included.
Software Review: SurveySwipe: Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines: This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
In Case You Missed It... May 2013: News and notes on marketing and research: misinformation on telemarketing; Best Buy introduces price-match program
More than an activity: How passive 'shopping' is changing the path to purchase: This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
Trade Talk: A Trade Talk from the past still rings true today: A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.
Losing its polish? Samsung takes on Apple with more than just price: Emotional engagement and price are both important in the smartphone brand category. This article looks at how Samsung is outperforming Apple and how Apple may respond.