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Market Research and The Telecommunications Industry

We've grouped together all the information our site contains on market research with the Telecommunications Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Reducing customer churn
In a way, packaged goods companies have a big advantage over service providers when fighting for market share. This article discusses customer churn and how companies, particularly those providing services, can quickly improve their bottom line and minimize future costs associated with replacing lost business by adding a well-designed churn study to customer loyalty efforts.
Thoughts on the role of video and ethnography in marketing research
While video cannot and should not eliminate the written report, it should have a greater role in the tool kit of the corporate researcher. A case history example involving cell phones in Japan is included.
Survey tells AT&T how well its employees manage with managed care
AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.
Research and marketing breathe new life into a mature product
Indiana Bell used focus groups of small business representatives to determine an appropriate advertising strategy for its Centrex product. The company then tested three different marketing approaches in three different markets and then measured the associated response rates in the markets as well as consumer attitudes pre- and post-marketing via survey research.
Research shows importance of service level agreements as potential marketing tool for communications firms
While service level agreements (SLA) aren’t available to small-scale users, they are common in the business world. This article discusses a recent Web-based survey on SLAs conducted with 3,000 IT professionals.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; takeout containers; landline households; customer service; AM/FM radio
Queue Bits
Marketing research and insights news and information. This issue's keywords: smartphones; wireless-only households; new car recommendations; increasing diversity in America; industrial robots
Queue Bits
Marketing research and insights news and information. This issue's keywords: mobile wallets; location data quality; mobile advertising; EEGs; ethical companies

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