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Market Research and The Telecommunications Industry

We've grouped together all the information our site contains on market research with the Telecommunications Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 61 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why geofencing is the next mobile market research must-have
Survey apps that react to a respondent’s location are full of potential, as long as the problem of battery drain doesn’t sap their promise.
In Case You Missed It... February 2010
News and notes on marketing and research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y
Research helps AT&T sharpen its newsletter
When AT&T customers received their "Stay In Touch" newsletter with their long distance bill, most didn't realize the extensive market research that went into it. AT&T employed focus group sessions and mall intercepts to find out what type of newsletter would best appeal to customers.
With QR codes, consider the consumer first
Indiscriminately placing QR codes without proper planning on the part of marketers has led to dismal usage by consumers. Understanding the behavior of the consumer is crucial to saving the QR code from extinction - but is it too late?
In Case You Missed It... May 2011
News and notes on marketing and research: word-of-mouth; texting in class

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Tips for effective mobile surveying
From question types to invitation strategies, this article offers guidelines for successful surveying via mobile devices.
With QR codes, consider the consumer first
Indiscriminately placing QR codes without proper planning on the part of marketers has led to dismal usage by consumers. Understanding the behavior of the consumer is crucial to saving the QR code from extinction - but is it too late?
By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.

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Related Suppliers: Telephone

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