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Learn How To Conduct Market Research For The Television Industry

We've grouped together all the information our site contains on market research with the Television Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... February 2013
News and notes on marketing and research: Chuck E. Cheese's new mascot; time-shifted TV viewing trends
Using in-depth interviews to examine the impact of advertising
Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
Ad research and the element of emotional surprise - the tale of Susan Boyle
The overnight success of Susan Boyle may provide insight into what marketers and advertisers can do to promote emotional engagement with a brand. The author dissects Susan Boyle's television performance to determine the point where her "brand" began.
Competition hits all-time high in Super Bowl ads
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
In Case You Missed It... July 2014
Trade Talk: The world loves its screen time
Drawing on his own experiences and a report from Millward Brown, Quirk's Editor Joseph Rydholm explores how consumers around the world are consuming content.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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