Learn How To Conduct Market Research For The Television Industry

We've grouped together all the information our site contains on market research with the Television Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research about nothing: This article is a tongue-in-cheek presentation of the results of Tele-Research's national omnibus that included a series of questions prompted by the popularity of the television show Seinfeld.
By the Numbers: How to avoid language problems in international IT research: Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.
Dialing for dollars: To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses
Not quite everybody, it seems: The use of focus groups to judge the viability of television programs is explored, citing the poor response to Everybody Loves Raymond as an example of how groups can’t always be trusted to pick the most worthwhile shows.
In Case You Missed It... December 2007: News and notes on marketing and research: generating online buzz; focus groups with mattress shoppers; TV viewing statistics

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using in-depth interviews to examine the impact of advertising: Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
An analysis of multichannel marketing campaign performance: The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
In Case You Missed It... July 2011: News and notes on marketing and research: A look at daily deals; cord-cutting phenomenon; barcode scanning for easier shopping
Taking a qual-quant approach to design research: This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.
Showtime uses hybrid approach to take the pulse of Nurse Jackie viewers: Quantitative research and online one-on-ones helped Showtime learn how fervent fans of its Nurse Jackie series feel about the show and how their lifestyles dictate how and when they watch it.