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Learn How To Conduct Market Research For The Television Industry

We've grouped together all the information our site contains on market research with the Television Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Early focus group findings nearly spelled the end of Everybody Loves Raymond
The use of focus groups to judge the viability of television programs is explored, citing the poor response to Everybody Loves Raymond as an example of how groups can’t always be trusted to pick the most worthwhile shows.
GSN finds strength in numbers for two popular shows
Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.
Millennial myths: debunking conceptions of Gen Y
This article is an excerpt from How Cool Brands Stay Hot: Branding to Generation Y, a book by Joeri Van den Bergh and Mattias Behrer. This excerpt challenges some of the common misunderstandings regarding Millennials.
Eye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded branding
Some preliminary conclusions about parameters that lead to product recall can be drawn from an exploratory pilot study using eye-tracking technology to capture attention data over the popular music video Bad Romance by Lady Gaga.
Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.

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