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Learn How To Conduct Market Research For The Television Industry

We've grouped together all the information our site contains on market research with the Television Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.
An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
In Case You Missed It... November 2008
News and notes on marketing and research: DVRs; grocery stores; in-bar advertising and TV
Showtime uses hybrid approach to take the pulse of Nurse Jackie viewers
Quantitative research and online one-on-ones helped Showtime learn how fervent fans of its Nurse Jackie series feel about the show and how their lifestyles dictate how and when they watch it.
For Super Bowl ad faves, location isn't everything
Results from The Nielsen Company shed light on what helps a Super Bowl commercial leave a lasting - and favorable - impression.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Subscription video-on-demand goes head-to-head with prime-time TV
Findings from a television study aimed at TV streamers show the propensity for binge-watching among viewers is giving streaming content an edge over traditional network television.
Reducing survey bias by capturing actual moment contexts
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
Queue Bits
Marketing research and insights news and information. This issue's keywords: social media; cannabis industry; wearables; loyalty; health care
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.

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Related Suppliers: Research Companies from the SourceBook

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Industries

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Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.